The Business Group Launches Return on Investment Incentive Program Evaluation

The Business Group announced today the launch of their Return On Investment Incentive Program Evaluation, available at their website. Sales managers, VPs of marketing, and other executives can use this online tool to determine the potential effect of their current or proposed incentive programs.

The Business Group announced today the launch of their Return On Investment Incentive Program Evaluation, available at their website. Sales managers, VPs of marketing, and other executives can use this online tool to determine the potential effect of their current or proposed incentive programs.

According to The Business Group founder Robert Dawson, it is very common for well-intentioned sales managers and marketing VPs to implement incentive programs that increase top line revenues while actually eroding bottom line company profits. The ROI Incentive Program Evaluation can alert you to areas where an incentive program might have a negative impact on your business.

During its introduction, we are launching the 'ROI Incentive Program Evaluation as a free service available to our website visitors" says Dawson but we will be expanding our online tools, and including them in a 'pay per use model in the future."

Industry experts have long acknowledged the effectiveness of incentive programs especially for the purposes of motivating salespeople. The Business Group has strengthened that existing model by adding the discipline of Return on Investment (ROI), and adapting it to be used in any department of a company.

For companies with incentive programs in place or those considering a new incentive program, the on-line evaluation takes approximately 10 minutes to complete, provides immediate results, and is provided free as a means for companies to determine the effectiveness of their current or planned programs. Evaluations and results are specific to industry types, including Manufacturing, Communications, Wholesale Trade, Retail Trade, Banking, Securities and Commodities, Service, Real Estate, and Insurance. The evaluation can be found at http://www.businessgroupinc.com.

Neither incentive programs or ROI are new concepts, but the merging of the two is uncommon. According to Dawson, Incentive programs are often the first victim of budget cuts, which clearly indicates how little is known about their potential. When designed and implemented with ROI built-in incentive programs can be a very effective motivation tool that can provide extraordinary results." Dawson continues, Many of our clients consistently experience ROIs in the 10% to 30% range.."

Based in Sacramento, Ca., The Business Group (http://www.businessgroupinc.com) has, since 1991, offered Incentive Marketing Program products and services for businesses of all sizes, from small privately-held companies to well-known Fortune 500 corporations. The unique techniques of The Business Group have been proven in nearly every type of service or product segment, including high technology, pharmaceuticals, multi-national banking, retail apparel, and automobile manufacturing and distribution.

The Business Group is the home of a proprietary approach to creating return on investment (ROI) through the use of incentive motivation, an approach first discussed in an original thesis written by the company founder. Since then, the concept of ROI for incentive motivation has gained much attention throughout the incentive industry, however, The Business Group remains the only company that is recognized as the "expert" in this area.

The Business Groups clients have demonstrated that incentive programs are much more than a gimmick for motivating salespeople, rather, they are an underutilized management tool that outperforms most conventional investments. Further, they can be utilized for producing both short- and long- term results in all departments, and always with a proven return on investment (ROI).

The principals of The Business Group are long-standing and active members in the Society of Incentive and Travel Executives (SITE). Their involvement includes SITE Foundation Board of Trustees membership and faculty membership in SITE University. They are frequent speakers, domestically and internationally, as experts on the topic of ROI as it relates to incentive programs.