HOW TO PROMOTE YOUR HOME BUSINESS - New Book from Metropolis Ink - www.metropolisink.com/

Free and low-cost ways to market, advertise, promote and publicize any small or homebased business - and do it on a shoestring budget.

How to Promote Your Home Business (PRWEB) March 28, 2002 -by-step guide to the marketing know-how you need to boost your business.

Quickly and easily, you'll master the techniques of publicity, marketing, ad copywriting and public relations. You'll learn how to gain free publicity, achieve low-cost and no-cost promotion, how to craft powerful ads that really work. Anyone can apply these easy-to-learn fundamentals.

Written by former journalist and national media consultant John McLain, HOW TO PROMOTE YOUR HOME BUSINESS demonstrates how you can use the promotional secrets of the pros to attain success. And do it all on a shoestring budget.

Says Pulitzer Prizewinner Jeff Brazil, a former editor with the Los Angeles Times: "McLain's book is chock-full of smart, invaluable advice, the brand that can be offered only by somebody who has been inside both the publicity world and the world of the self-made entrepreneur."

San Jose State Universitys Dennis Wilcox, PhD, director of the School of Journalism & Mass Communications, says: This is a great idea book to set the framework for effective promotional strategy, showing how the home-based business person can create many of these materials free or low-cost. John McLain, after working years with large organizations and companies, speaks from first-hand experience. He successfully started his own media consulting business and, in this book, he shares his formula for successful marketing in easy-to-understand terms."

HOW TO PROMOTE YOUR HOME BUSINESS shows how you can easily:

GAIN FREE PUBLICITY. You'll learn all of the inexpensive ways to capture your public's attention for the price of a postage stamp or a phone call.

PROMOTE YOUR BUSINESS. You'll learn the secrets of low-cost or no-cost promotion, using the same devices and strategies employed by high-priced marketing gurus.

PRODUCE ADS THAT SIZZLE. You'll save by using the easy guide to crafting professional advertising copy that sells. Plus, solid advice on when it doesn't pay to advertise. This book shows you what to do, and what not to do.

Even if you hire a pro to market your business, this book still puts you ahead of the competition, simply because you'll be better informed. In the Information Age, knowledge is power - and HOW TO PROMOTE YOUR HOME BUSINESS gives you that power.

This book is available from Metropolis Ink ~ www.metropolisink.com