Customer Communications Group Selected to Present Ten Steps to Become Customer-Centric at the ABA Financial Services Customer Conference

Customer Communications Group's (CCG) Vice President Financial Services, Sandi McCann, will be a featured speaker and highlight the ten steps financial institutions can take today to get closer to customer-centric at the American Bankers Association (ABA) Financial Services Customer Conference. This event will take place in St. Petersburg, Florida, April 21 -- 23, 2002.

DENVER, March 29, 2002 - Customer Communications Group's (CCG) Vice President Financial Services, Sandi McCann, will be a featured speaker and highlight the ten steps financial institutions can take today to get closer to customer-centric at the American Bankers Association (ABA) Financial Services Customer Conference. This event will take place in St. Petersburg, Florida, April 21 -- 23, 2002. The ABA conference will explain the most sought-after research to increase the understanding of today's customer and propel success as a financial services provider. This conference is sure to provide immediate value in building relationships with financial customers.

McCann will present "Moving to Customer-Centric, Step-by-Step." Today, developing a customer-centric organization has become a high priority for nearly every industry. By developing loyalty and trust, customers' experience will result in increased customer satisfaction and retention. McCann will share best practice case studies and explain how developing a customer-oriented organization is as challenging as it is critical. Her session will help the banking industry manage the customer-centric process and help it understand the necessary steps it needs to take.

With a decade of hands-on experience in the financial services industry, McCann has helped develop programs for clients ranging from major credit and debit issuers to retail and commercial banks to proprietary card issuers. McCann is a results-oriented innovator with strong, strategic sales skills. She has a proven success record in key account business development and account management, complemented by a wealth of creative insight. McCann has been on the forefront of offering new marketing solutions to her clients, taking advantage of new technologies that allow an increasingly intimate approach to the customer.

About Customer Communications Group
Customer Communications Group (CCG) pioneered the concept of relationship marketing more than 25 years ago and continues to prove its leadership position by delivering results that can increase sales 8 percent to 15 percent and generate 200 percent to 400 percent ROI.

As a full-service relationship marketing agency, CCG offers expertise in strategic consulting, data-driven research, creative communication and multimedia solutions ranging from print production to Web site development. CCG also offers creative and production services for newsletters, magazines, collateral materials, fax-back systems, e-mail and direct marketing communications that support cross-sell, upsell, customer retention and reactivation efforts. Implementing profitable programs for Fortune 1000 clients in industries including retail, financial and telecommunications, clients have included Hibernia, IBM, Kohls, Nordstrom, Pier 1 Imports, Tommy Hilfiger and Wachovia.

For more information about Customer Communications Group, visit www.customer.com or contact Amy O'Toole, Director of Marketing and Advertising of Customer Communications Group, 12600 West Cedar Drive, Denver, CO 80228; (303) 986-3000; (800) 525-0313; Fax (303) 989-4805; or amyo@customer.com.