Digital illusion Studios, Inc. Becomes SOFTIMAGE|XSI Animation Boutique.

Nashville, TN -- March 22, 2002 -- Digital illusion Studios, Inc., a newly formed animation boutique, today announced their decision to adopt SOFTIMAGE|XSI v.2.0 technology for their studio. Softimage, a subsidiary of Avid Technology, Inc. (NASDAQ: AVID), is headquartered in Montreal, Canada, and has been a leader of innovation in the animation industry for the past 15 years.

FOR IMMEDIATE RELEASE

CONTACT:
Vona Hall
Phone: 615.383.3005
vonah@digitalillusion.tv

Digital illusion Studios, Inc. Becomes SOFTIMAGE|XSI Animation Boutique.

Nashville, TN -- March 22, 2002 -- Digital illusion Studios, Inc., a newly formed animation boutique, today announced their decision to adopt SOFTIMAGE|XSI v.2.0 technology for their studio. Softimage, a subsidiary of Avid Technology, Inc. (NASDAQ: AVID), is headquartered in Montreal, Canada, and has been a leader of innovation in the animation industry for the past 15 years.

Rick Walia, co-founder of Digital illusion Studios, stated, DiS believes in creating art and SOFTIMAGE|XSI gives our artists full control instead of creating work-arounds which we have had to do in previous software. Since moving over to XSI, we can project a 40% decrease in production time, therefore giving us more time to provide our clients with the highest quality end product in a very reasonable timeframe. We are very happy with the added support, advances and quick releases that come from Softimage and look forward to a long lasting and strong relationship."

Softimage is pleased to welcome Digital illusion Studios into the XSI user base -- we know that with the substantial amount of key features that are in version 2.0 they will have a creative and productive pipeline and we look forward to seeing them turn out exciting new projects very soon," stated Christopher Egan, Softimage sales representative.

Digital illusion Studios, Inc. (DiS) is located in Nashville, Tennessee. Founded by partners, Rick Walia and Vona Hall, DiS provides a full range of digital entertainment/FX services for animation, broadcast, web, interactive 3D and film. DiS brings life into digital creations through its artists visions and imaginative talents. From conception to completion, DiS has the innovative ideas, unlimited resources and inventive talent to create a digital illusion for its clients. For more information about DiS, contact Vona Hall at vonah@digitalillusion.tv or 615.383.3005.

Softimage Co., a subsidiary of Avid Technology, Inc., is an industry leader in 3-D animation, 2-D cel animation, compositing and special effects software for the games, film and broadcast markets, designed to address the demands of the film and commercial/broadcast and games/interactive industries. SOFTIMAGE|XSI software, an integral player in Avid's Make, Manage and Move Media strategy, is the flagship product offering from Softimage. It is the industry's premiere truly nonlinear animation (NLA) system that gives animators and digital artists the freedom to make professional animation, visual effects and games - from major motion pictures, to cartoons and commercials, to animated content for video games and Web sites. The Softimage product family is designed to help users innovate, create and collaborate throughout the production process. For more information about Softimage visit www.softimage.com. For more information about Avid, visit www.avid.com