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CHRIS ISAAK, REPRISE RECORDS AND SHOWTIME NETWORKS
PARTNER ON INNOVATIVE TV-TO-INTERNET CAMPAIGN
The Chris Isaak Show Directs Viewers to the Web for Exclusive Downloads of Songs Performed by Chris Isaak and His Guest Artists
Los Angeles, CA -- April 1, 2002 -- A joint Internet promotion between Reprise artist Chris Isaak and Showtime in connection with the critically-acclaimed television series, The Chris Isaak Show," was launched this season where a series of free exclusive downloads of the shows live performances featuring Chris Isaak and participating musical guests are available to fans. This campaign runs in conjunction with the second season of The Chris Isaak Show" on Showtime and Isaaks new release Always Got Tonight; which is his highest debuting record of his career, including debuting at #2 on the Internet chart. The Chris Isaak Show," the Viacom Productions/SHOWTIME series that takes a look at the oddball world of rocker Chris Isaak airs Sunday nights at 10:45 PM (ET/PT).
Green Day kicked off the promotion on Jan. 26, where Isaak and the band performed One Day," a song from Isaaks new record, which was available for download after the TV performance.
Some of the other songs from the new album that have been performed with Isaak on his show and available for free exclusive downloads include: Goo Goo Dolls singing I See You Everywhere;"Art Alexakis of Everclear singing Somebody to Love," Shelby Lynne singing Worked It Out Wrong," Sophie B. Hawkins "Damn I Wish I Was Your Lover," Bush "Inflatable," a surprise song with Paul Stanley (KISS), and Bret Michaels of Poison performing Poisons Talk Dirty to Me."
This type of download promotion with 'The Chris Isaak Show gives our fans something cool to hang on to until our new record Gutterflower comes out in April," said the Goo Goo Dolls.
At the close of each show, fans are prompted by a voice-over to go to www.sho.com to download a song from that evenings performance. The secure timed-out downloads will accrue throughout the season and will all be available up until 30 days after the last episode of the season, and will live 60 days on the users computer. These songs are exclusive to this promotion and will not be available again.
This promotion is unique in several ways," said Robin Bechtel, Vice President of Warner Brothers New Media. This is a joint promotion by several different managers, artists and TV executives where everyone involved
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Chris Isaak/Showtime
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recognizes working together leverages the television-to-Internet connection. By offering exclusive content to fans, we then cultivate other Internet cross promotional opportunities with guest artists."
Showtime is excited to be able to offer music fans and Showtime subscribers the opportunity to sample exclusive content from 'The Chris Isaak Show and its musical guests," stated Gene Falk, Senior Vice President, Showtime Digital Media Group.
The Chris Isaak Show" stars Chris Isaak, Kristin Dattilo, Jed Rees, Bobby Jo Moore and Silvertone band members Kenney Dale Johnson, Rowland Salley, and Hershel Yatovitz. Each hour-long episode offers a charming blend of fact and fiction, giving the viewer a comedic peek into the life of an everyday guy with the not-so-everyday job of a rock star. Set in San Francisco, the show features Isaak performing in concert and on tour, but the real focus is on the other 22 hours of the day, when hes not on stage.
Each Artist Promotion Contains:
· At the close of each show, a voice-over will direct viewers to go to www.sho.com for the free download of the song performed by Chris Isaak and his guest artists
· Keyword buys on search engines for special guest artists
· Promotions throughout www.sho.com
· Promotions throughout www.RepriseRec.com
· Promotions throughout www.ChrisIsaak.com
· Email blast to Chris Isaak fans
· Email blast to Showtime list
· Extensive grassroots campaign focusing on Chris Isaak fans and like artists
· Links provided to subscribe to artist mailing lists directly from the download page
· Cross Promotions with guest artists websites, fan sites, newsgroups and clubs
About Showtime Networks
Showtime Networks Inc. (SNI), which is a wholly owned subsidiary of Viacom Inc., owns the premium television networks SHOWTIME, THE MOVIE CHANNEL and FLIX, as well as the multiplex channels SHOWTIME TOO, SHOWTIME SHOWCASE, SHOWTIME EXTREME, SHOWTIME BEYOND, SHOWTIME NEXT, SHOWTIME WOMEN, SHOWTIME FAMILYZONE and TMC xtra. SNI operates and manages the premium television network SUNDANCE CHANNEL, which is owned by SNI, Robert Redford and Universal Studios. SNI markets and distributes sports and entertainment events for exhibition to subscribers on a pay-per-view basis through SET (Showtime Event Television) Pay Per View. Additionally, the advertiser-supported television network SHOWTIME EXTREME is available in Spain through a joint venture with Media Park and the advertiser-supported television network. SHOWTIME is available in Turkey through a joint venture with UK-based Zone Vision.
CONTACT: CONTACT: Chris Isaak
Caroline Rustigian Liz Rosenberg
K-Line Publicity (212) 275.4616
(415) 332-3324 liz.rosenberg@wbr.com
cr@k-linepr.com
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