On-line Telecommunication Community Delivers Free Advertising to Telecom Companies Looking to Generate New Business

Telecom companies can receive free on-line banner advertising for a limited time from TelephonyWorld.com.

April 8, 2002 - East Brunswick N.J. - The current state of the economy has been particularly tough for Telecom companies world wide. It's no surprise that when companies are faced with economic challenges and financial cut-backs, marketing and advertising budgets are often the first to get trimmed.

It's a double edged sword since many of the telecom sector's businesses rely heavily on advertising and marketing to generate a steady flow of new leads that the sales team can follow-up on and hopefully close as new business. Marketshare and constant visibility is critical in the highly competitive and flooded market.

Creative Design Concepts, the New Jersey based publisher of the on-line Telecommunciation web site www.telephonyworld.com knows the situation quite well. Since 1998 the on-line community has been delivering a host of rich telecom content to more than 2000 daily visitors from around the world. The site appeals to a wide variety of professionals who find the news, articles, community features and buyer's guide a valuable asset to their daily responsibilities.

The site has also been delivering telecom vendors and service providers with high quality sales leads from many of these visitors who come to the site in search of telecom products and services. Visitors are able to find company profiles and product reviews from hundreds of vendors who have partnered up with the site. They can also easily submit their requirements in the form of an RFP that gets delivered to the many vendors who can quickly and easily respond with a proposal. A very successful model for both vendors and executives who are tired of the search engine method of looking for solutions.

While the site continues to enjoy a steady growth, many of the telecom partners have been contacting the company looking for more creative ways to drive business while retaining much of their reduced marketing dollars. The company's senior editor Don Panek said, "we launched TelephonyWorld as a B to B community that would serve both the professionals who need to quickly and easily find all the telecom information they need in a single place, including products and services, and then match the vendors and providers up with their needs.

In today's economy, our vendor partners are really struggling to maintain market exposure and visibility in a sea of competition. We've responded to this need with an offer that many of them have quickly taken advantage of, and they really see value in."

The company has decided to offer free banner advertising to all new vendors that take advantage of their popular annual marketing package that includes a full page buyer's guide profile, unlimited news and press release postings and unlimited RFP leads. The annual marketing package is modestly priced at only $995 for a full year, and for a limited time, will include 10,000 banner ads rotating throughout the site. The company has also offered to make a banner for free for those companies that need one.

Banner advertising still works for highly targeted sites and communities like TelephonyWorld, and many of their current advertisers are receiving great results from them. For complete details on the program telecom vendors and service providers are invited to visit http://www.telephonyworld.com/submit/listing.htm .

About Creative Design Concepts

Creative Design Concepts develops community web sites that provide an outstanding level of value to their visitors. Their premier site www.telephonyworld.com launched in 1998 and serves over 2000 visitors each day who enjoy the host of telecom related content. Buyer's guides in over 25 key industry categories deliver full page corporate profiles including product and service information. Many free services include classifieds, news and product reviews, tutorials and an RFP service. Visit http://www.telephonyworld.com to learn more.