Customer Communications Group Selected to Present at the National Retail Federation's New Retail Specific CRM Conference

Customer Communications Group (CCG) is proud to announce its participation at the National Retail Federations new, retail specific Customer Relationship Marketing (CRM) Conference, CRMretail. CCGs Vice President National Sales, Sallie Burnett, will be sharing her extensive retail experience at CRMretail, May 2 -- 3, 2002 in Baltimore, Maryland.

DENVER, April 15, 2002 - Customer Communications Group (CCG) is proud to announce its participation at the National Retail Federations new, retail specific Customer Relationship Marketing (CRM) Conference, CRMretail. CCGs Vice President National Sales, Sallie Burnett, will be sharing her extensive retail experience at CRMretail, May 2 -- 3, 2002 in Baltimore, Maryland. CRMretail will focus on exciting opportunities to optimize both customer relationships and customer segments to gain strategic advantage and improve marketing ROI. This conference will not only feature case studies from successful retail companies, it will introduce the findings from the CRMretail Study. This survey is expected to reveal a comprehensive up-to-date picture of CRM trends, costs and benefits specific to the retail industry.

Burnett will be co-presenting with the Manager of Credit Services at Pier 1 Imports, Brenda Rood. They will be co-presenting "CRM: The Bottom Line." This session will discuss different perspectives on increasing profits and shareholder value through CRM. A detailed case study featuring results from Pier I Imports will also be highlighted and will outline how Pier 1 Imports recognition and reward of its profitable customer segments has increased revenue, sales and profits per customer.

Burnett has extensive retail experience through developing customer communication programs and CRM programs for successful retailers including Casual Corner Group, Hastings Entertainment, Helzberg Diamonds, Kohls and Pier 1 Imports. Through more than a decade of marketing experience, with particular emphasis in the retail, e-commerce and catalog industries, Burnett's expertise has helped her make a significant impact on her clients' bottom lines. Her results-driven attitude is reflected in CCGs proven ability to combine the strategies and tactics to create programs that work in the real world to drive sales and profits.

About Customer Communications Group
Customer Communications Group (CCG) pioneered the concept of relationship marketing more than 25 years ago and continues to prove its leadership position by delivering results that can increase sales 8 percent to 15 percent and generate 200 percent to 400 percent ROI.

As a full-service relationship marketing agency, CCG offers expertise in strategic consulting, data-driven research, creative communication and multimedia solutions ranging from print production to Web site development. CCG also offers creative and production services for newsletters, magazines, collateral materials, fax-back systems, e-mail and direct marketing communications that support cross-sell, upsell, customer retention and reactivation efforts.

Implementing profitable programs for Fortune 1000 clients in industries including retail, financial and telecommunications, clients have included Hibernia, IBM, Kohls, Nordstrom, Pier 1 Imports, Tommy Hilfiger and Wachovia.

For more information about Customer Communications Group, visit www.customer.com or contact Sallie Burnett, Vice President National Sales of Customer Communications Group, 12600 West Cedar Drive, Denver, CO 80228; (303) 986-3000; (800) 525-0313; Fax (303) 989-4805; or sallie@customer.com.

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