I KNOW THAT 50% OF MY ADVERTISING IS WORKING, I JUST DON'T KNOW WHICH 50%
Companies large and small sped huge amounts of dollars trying to get their branding message out. But how much of the message really gets heard and how much just get's ignored. Audit your advertising and marketing programs and you will probably find out that nearly 50% of you dollars are being spent toward the wrong audience.
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Lord Leverhume once said....
I know that 50% of my advertising is working, I just dont know which
50%"
When was the last time you audited your marketing programs? Do you know if any of your programs are working for you? You keep putting out the same marketing programs year after year, and your competition is still beating you consistently. Its about time you performed an audit on your marketing programs to ensure they make and give a return on investment that you expect. Thats of course if you a serious about becoming a leader in your category or industry.
Its not the message you want to present to the marketplace that counts, its what they want to hear that really matters. Its what the customers want to hear and see that really moves the sales needle. The question is, how do you find out what they want to hear and see........YOU ASK THEM!!!!!
Learn how to audit your marketing and sales efforts.
Find out how to get the most out of your customers by building a lifetime relationship with them.
Learn what tools can use to reach your customers.
Jack Sims has developed an amazing following from his clients. He has worked with many National and International companies, on dozens of well known brands. He has also worked his magic on many small and medium-sized companies too!
His interview will give volumes of practical information that will enable your audiences to go out and make difference in their markets too!
www.brandtothebone.com
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