Taste the Adventure with Spirit-ed Ice Cream Flavors Baskin-Robbins Announces a Round-Up of New Treats for DreamWorks Pictures Summer Release of Spirit: Stallion of the Cimarron

Baskin-Robbins today announced it will rein-in the summer season with a variety of flavorful treats for a promotional partnership with DreamWorks Pictures release of the animated movie Spirit: Stallion of the Cimarron.

Spirit is a breathtaking film about freedom, adventure, courage and the love of family," said Joe Adney, senior director, marketing for Baskin-Robbins. We are delighted at the opportunity to create a line of unique products reflecting the themes and images from the movie that the entire family will love and enjoy."

From innovative Spirit-themed ice cream flavors and cakes to a sundae and color-changing shakes, Baskin-Robbins will premiere a wild array of treats in stores from April 15th through June 16th including:

·   SMore Spirit (May/June Flavor of the Month): A majestic blend of Chocolate and Toasted Marshmallow Mousse ice creams loaded with graham cracker pieces and chocolate flakes. This flavor combines all the sweet goodness of the classic campfire treat!

·   Wild 'N Reckless Spirit (May/June Flavor of the Month): A thundering swirl of Green Apple, Blue Raspberry and Fruit Punch sherbets. Together, these vibrant colors mirror Spirits untamed nature and the sweeping plains, roaring rivers and towering mountains pictured within the movie.

·   Cimarron Sundae: A treat any horse-lover would love, this sundae features a scoop of SMore Spirit ice cream and is topped with hot fudge, whipped cream and a vanilla Spirit" cookie.

·   Spirits Swirlin Shakes: Go wild by turning your milkshake into colors straight from a Spirit: Stallion of the Cimarron movie scene! This delicious Vanilla ice cream shake is accompanied with color-changing cookie pieces that when stirred in, swirl into one of two colors: Blue Sky or Purple Mountain.

Baskin-Robbins is inviting customers to visit their participating stores nationwide during Free Scoop Night" on Wednesday, May 1, from 6 p.m. to 10 p.m., to try the new Spirit-themed ice creams or other flavors of choice. For every scoop served during this event, Baskin-Robbins will make a donation to Washington, D.C.-based First Book, a national nonprofit organization that provides free, new books to children from low-income families. DreamWorks will also make a donation to First Book in support of childrens literacy.

In addition to the Spirit-themed products, Baskin-Robbins will team-up with Loews Cineplex Entertainment Theaters by providing a grand prize for Loews' Spring Blast Ice Cream For Movies online sweepstakes. Consumers can register for a chance to win a trip for two to the Spirit: Stallion of the Cimarron premiere, advanced screening passes to Spirit: Stallion of the Cimarron at a Loews Cineplex theater, a one-year pass to any Loews Cineplex theater or Baskin-Robbins ice cream for a year. Consumers can visit www.baskinrobbins.com or www.enjoytheshow.com for more details.

About Baskin-Robbins
As the worlds largest chain of ice cream specialty stores, Baskin-Robbins creates and markets its innovative, high-quality premium ice cream, specialty frozen desserts and beverages in the companys more than 4,700 retail stores around the globe. Today Baskin-Robbins is operated and marketed by Allied Domecq Quick Service Restaurants, which is part of U.K.-based Allied Domecq PLC. Baskin-Robbins carries on the tradition of offering spoonfuls of happiness to millions of customers every day. Baskin-Robbins stores are independently owned and operated. For more information visit www.baskinrobbins.com.   

About Spirit: Stallion of the Cimarron
Spirit: Stallion of the Cimarron follows the adventures of a wild and rambunctious mustang stallion as he journeys through the untamed American frontier. Encountering man for the first time, Spirit defies being broken, even as he develops a remarkable friendship with a young Lakota brave named Little Creek. The courageous young stallion also finds love with a beautiful paint mare named Rain on his way to becoming one of the greatest unsung heroes of the Old West.

Academy Award® winner Matt Damon (Good Will Hunting) provides first-person narration for the title character. Spirit: Stallion of the Cimarron also features the voices talents of Academy Award® nominee James Cromwell (Babe), who plays a Cavalry Colonel determined to break this defiant mustang; and Native American actor Daniel Studi, who is the voice of Little Creek.

The traditionally animated feature film is directed by Kelly Asbury and Lorna Cook and produced by Mireille Soria and Jeffrey Katzenberg from a screenplay by John Fusco. The music is by Academy Award®-winning composer Hans Zimmer (The Lion King), with songs performed by Grammy winner and three-time Oscar® nominee Bryan Adams (The Mirror Has Two Faces, Don Juan DeMarco, Robin Hood: Prince of Thieves).

About DreamWorks SKG
DreamWorks SKG was formed in October, 1994, by its three principal partners-Steven Spielberg, Jeffrey Katzenberg and David Geffen-to produce live-action motion pictures; animated feature films; network and cable television programming; home video entertainment; records; books; toys; and consumer products.

About First Book
Washington D.C.-based First Book is a national nonprofit organization with a single mission: to provide children from low-income families with their first new books. In neighborhoods across the country, First Book Local Advisory Boards unite leaders from all sectors of the community to provide books to children in literacy programs, housing project initiatives, soup kitchens, after-school programs and other community-based efforts reaching children living below the poverty line. Last year, First Book distributed seven million books to hundreds of thousands of children in more than 700 communities nationwide. For more information about First Book, or to donate a book to a needy child online, please visit www.firstbook.org.

About Loews Cineplex
Loews Cineplex Entertainment Corporation is one of the world's largest theatre exhibition companies in terms of revenues and operating cash flow, with 2,475 screens in 277 locations primarily in major cities throughout the United States, Canada and Europe. Loews Cineplex operates theatres under the Loews and Cineplex Odeon names. In addition, the Company is a partner in Magic Johnson Theatres, Star Theatres, Yelmo Cineplex de Espana and Megabox.

#   #   #