Syndicate of Opt-in Email List Providers Organized by Axiom Capital For Public Companies

Axiom boasts the largest list ever organized in the United States for dissiminating press releases directly to the public. Twenty-four million names available, reaching over 70% of online investors nationwide!

Phoenix - (PRWEB.COM) - April 15, 2002, Axiom Capital Corporation, the nations leading small-cap financial corporate development firm has organized the largest list ever compiled of opt-in email viewers interested in finance and investing in the United States for disseminating press releases directly to those viewers.

Working in conjunction with financial institutions and law firms, Axiom's staff began analyzing the dilemma faced by small-cap public companies in effectively finding a means to attract attention to their stock. With the advent of the "penny stock rules" enacted in 1992 by the Securities and Exchange Commission, small-cap companies found themselves handicapped when attempting to contact stockbrokers. Brokers, under the Penny Stock Rule, cannot solicit their customers. This in fact halted more traditional methods of public relations; dissemination of press releases to the brokers and special situation broker meetings.

"We were asked to analyze the public relations programs being used and come up with a way to get these companies noticed without skirting the Rules adopted by the SEC, especially in light of the recent Full Disclosure Rules pertaining to information given the public", said Eric Stevenson, President of Axiom.

"Basically, we found lots of frustration on the part of these public company's Officers. On one side were their shareholders who didn't feel management was doing enough to support their market and the overwhelming number of online public relations firms that claimed to be able to reach new investors, with management caught in the middle", said Stevenson.

What Axiom found was a host of public relations firms attempting to use the Internet through ezine publications, chat rooms and financial portals with a handful of viewers. Their effectiveness seemed short-lived and that did not resolve these companies needs; to reach investors directly without breaking the law and then at prices these small-cap companies could afford. Simultaneously, a public relations campaign needed to be developed that would not only be affordable and legal if the Internet where to be used, but that could also last long enough to improve shareholder value.

Financial institutions that would even consider investing in small-cap companies shared these same liquidity issues. If they liked the business and growth potential of a small-cap company they wanted to know that an effective public relations campaign could be designed that could work effectively without using unscrupulous means to improve share liquidity.

"Pump and dump schemes have been around since before there even was an Internet and promoters have shown themselves to be very cleaver about using it to their benefit. So much so that the authorities now monitor chat rooms and the Internet in general looking for these types of schemes. But even with constant monitoring, many of these schemes still go undetected until its too late and investors get bilked," said Stevenson.

Working in conjunction with securities lawyers and financial institutions, Axiom designed a means of effectively using the Internet to disseminate press releases to the public in a responsible and legitimate manner.

An initial beta-test of that program was carried out in January with results far greater than anticipated. The second phase of that program's implementation required quantities of true opt-in viewers large enough to bring down costs associated with email list rental and those sources of lists also needed to have true opt-in viewers when Spam issues were considered. This proved to be a real problem as, according to analysts, there were only 14 million accounts at brokerage firms with online execution capabilities even though that number was growing.

While there may have been only 14 million who executed their trades on line in 1999, today that number far outweighs that amount when consideration is given to those investors who use the Internet for gathering information and then calling their trades into their brokers. Axiom estimates that in 2002 there are now over 34 million Americans online that invest with about 65% of them executing trades online and that number is growing continually.

"We have completed our due diligence and satisfied our lawyers, the institutions lawyers and the lawyers for the search engines who comprise the majority of our list syndicate participants. Axiom is now prepared to offer this service to publicly held companies.

For further information please contact Axiom Capital Corporation at 602-277-9065.

About Axiom Capital Corporation

Formed in 1992, Axiom is the leading financial corporate development firm in the United States with offices in Phoenix AZ (corporate), NY, CA, CO and HI. Axiom is the only corporate development firm in the United States recognized by Standard & Poor's since 1993 and is considered the only full service financial corporate development firm in America that concentrates its efforts in small-cap publicly held companies with an emphasis on merger and acquisition transactions and their related capital financing.

About Eric Stevenson

Mr. Stevenson is considered one of the leading management analysts in the United States, having served as Axiom's President since its founding. He is followed extensively by the Wall Street Journal, Dow Jones and other financial publications and magazines on small-cap M&A
transactions.

Contact:    Axiom Capital Corporation
            Eric Stevenson, President
            Ph: 602-277-9065
            estevenson@axiomcapital.net
            http://www.axiomcapital.net