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All Press Releases for April 18, 2002 Subscribe to this News Feed    
 

SMART ASS GOES DUTCH TO 12 MILLION SUBSCRIBERS

Mobile Trivia Game Smart Ass live with Genie.nl

Dublin 16/4/02 -- zamano, the leading provider of innovative, profitable mobile applications today announced the rollout of its mobile entertainment platform M-Ent with Genie in the Netherlands.

Smart Ass, the mobile trivia game with attitude, has recently been launched by mobile internet portal Genie (a mmO2 company). Playable over SMS and WAP or both interchangeably, Smart Ass is interactive mobile trivia with attitude, culminating weekly in the Smart Ass Showdown -- a sudden death final for top 20 players.

Optimised and localised for the Netherlands, the Smart Ass experience is available to over 12 million mobile subscribers across four of the five Dutch mobile networks.

The first release from zamanos M-Ent suite of mobile entertainment products, Smart Ass, has become a truly Pan-European mobile brand and continues to take Europe by storm," said Darren Ó Rodaigh, Business Development Manager at zamano. We are delighted to be working with Genie to launch great mobile entertainment products in the Netherlands."

Igor Beuker, Chief Commercial Officer Portals of Genie.nl, says: At the moment there are at least 12 million people in the Netherlands who own a mobile telephone. Out of these 12 million, 695,000 people actively use WAP-services. We perceive that the market is ready for WAP and people are prepared to pay for quality SMS & WAP services. Genie.nl is continuously on the lookout for innovative services that emphasise fun and convenience for our users. 'Smart Ass', which combines the Dutch games-trend with mobile applications, fits in well with our strategy."

ENDS

About zamano
zamano is a world-leading provider of innovative, profitable mobile applications to European wireless network operators and corporates. The zamano product suite supports applications across all mobile technologies: SMS, WAP, GPRS and 3G, enabling compelling mobile interaction. Focussing on revenue generating entertainment and enhanced messaging services, zamano has an international reach of over 30m mobile subscribers.

About Genie
Genie.nl (www.genie.nl, wap.genie.nl) was introduced in the Netherlands in August of 2000. As an open portal, Genie.nl offers fixed and mobile Internet services to anyone in possession of a mobile phone and access to the Internet. The range of services consists of information-, communication-, entertainment-, m-banking and e- and m-commerce services via web, WAP and SMS. Genie.nl is continuously expanding her web- and WAP-portal with new services that make life easier and more enjoyable. Genie.nl is working on a project with the Postbank and Telfort that will bring m-banking to 500.000 customers of the Postbank. At the moment, Genie.nl totals 700,000 registered users.

Genie, mmO2s mobile Internet division, delivers top-of-the-range content via her web- and WAP-portals to fixed and mobile devices around the world. At the moment, Genie has web- and WAP-portals located in Germany, Hong-Kong, Italy, South Korea, the Netherlands, the United Kingdom and a WAP-portal in Malaysia. Genie currently has over 5.8 million registered users.

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Rosalyn Smith
zamano
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