Hotwire optimizes their Web site with NetTracker®, ensuring customers complete the journey from 'Home' to an online purchase

-Premier discount travel site increases conversion rates by applying online behavior insight gained from NetTracker Web analytics software-

FOR IMMEDIATE RELEASE

For more information contact:
C. Decker Marquis                            
Sane Solutions, LLC
http://www.sane.com                        ;
(401) 295-4809                                            
Hotwire optimizes their Web site with NetTracker®, ensuring customers complete the journey from 'Home' to an online purchase

-Premier discount travel site increases conversion rates by applying online behavior insight gained from NetTracker Web analytics software-

NORTH KINGSTOWN, RI - April 16, 2002 - Sane Solutions today announced Hotwire, a premier discount travel site with more than ten million
registered users, has deployed NetTracker Web analytics software to better understand online behavior that leads to airline ticket purchases, car rentals, and hotel bookings.

NetTracker has taught Hotwire valuable information about their consumers' experience on their Web site, for instance, insight into behavior that leads to completing a purchase. Visitor analysis provided by NetTracker is used
to evolve the site over time to ensure that buying online is a seamless experience.

Understanding the user base and the online conversion process is essential to sustaining and growing Hotwire's online business. "NetTracker enables Hotwire to make intelligent Web site modifications which encourage visitors down clickstream paths that end in a purchase," said Jim Rose, CEO of Sane Solutions.

Future analytics plans include integrating Web behavior with transaction data using the MicroStrategy® Business Intelligence platform. "Using MicroStrategy's portable analytic starter kits for Web traffic analysis with NetTracker, Hotwire will be able to better understand their user base, allowing them to make site improvements that ultimately increase
profitability," said Tom Villani, Vice President of Product Management at MicroStrategy Incorporated.

About Sane Solutions
Founded in 1996, Sane Solutions develops and markets the award-winning NetTracker line of Web analytics software. The NetTracker line provides
detailed Web site traffic reporting, including individual visitor clickstream analysis, visitor segmentation analysis, dynamically generated
content analysis, and more. The NetTracker product line consists of NetTracker Professional, $495 for single site analysis; NetTracker
Enterprise, $995 for multi-site analysis; and the NetTracker eBusiness Edition, starting at $25,000, a more scalable solution for high-traffic
sites.

NetTracker products are used worldwide by Global 2000 corporations, educational institutions, government agencies and ISPs. Customers include:
American Express, Applied Materials, Fairchild Semiconductor, Fidelity Investments, Goldman Sachs, Prodigy and more. Sane Solutions' strategic
partners include Blue Martini, Business Objects, Cognos, Delano, MicroStrategy, Xchange, Oracle, Vignette, Macromedia (Allaire), Microsoft,
Sun-Netscape Alliance, IBM, Hewlett-Packard and more.

Sane Solutions, LLC, is a privately held limited liability company located in North Kingstown, Rhode Island. For more information please contact Sane Solutions LLC, 35 Belver Ave., Suite 230, North Kingstown, RI 02852; tel. 800-407-3570 or 401-295-4809; http://www.sane.com.