Marketing Excellence: Most Admired Companies Share Best Practices in Creating Global Brands

Members of Best Practices, LLC's Global Benchmarking Council, including dozens of companies from Fortunes Top 500 list, will gather in Chicago May 22-24 to discuss branding tactics and strategies.

CHAPEL HILL, N.C., April 16, 2002 -- Marketing experts responsible for creating some of the worlds most valuable brands will share proven marketing tactics at the next meeting of Global Benchmarking Council (GBC) of Best Practices, LLC (http://www.globalbenchmarking.com/n/n30.htm). Members of the Global Benchmarking Council, including dozens of companies from Fortunes Top 500 list, will gather in Chicago May 22-24 to discuss Seeing Your Brands Through Your Customers Eyes.

Join this elite group of multi-industry companies as they uncover and share the most effective practices that build billion-dollar global brands. Featured presentations by marketing experts will cover:
·   Case Studies in Branding: The Corporate Brand and Product Brands
·   Branding in B2B and M&A
·   Integrated Branding: From Employees Who Live the Brand To The Customer Experience

Comprised of 60 of the worlds most respected companies, the GBC meets quarterly to share best business practices and focus on todays pressing business issues. Meeting attendees will learn to jumpstart their own brand-building efforts through detailed presentations, open roundtables discussions and informal conversations with fellow marketing executives.

Marketing executives, brand managers, communications and public relations specialists, as well as benchmarking professionals from across the country will be on hand to learn brand-building strategies, network among and across industries, and share lessons learned.

The GBC provides access to a network of high-level benchmarking and performance improvement professionals representing a virtual Who's Who of elite Fortune 500 companies. I'd encourage others-who value thought leadership, group learning, and high-quality research--to consider joining the GBC today."
- Bill King, senior program director of SCT

Learn more about the GBC and the Chicago meeting agenda at http://www.globalbenchmarking.com/n/n30.htm. For more meeting information, contact Theresa Esposto at (919) 403-0251 ext 221 or at Tesposto@best-in-class.com.

ABOUT BEST PRACTICES, LLC
Best Practices, LLC is a research and consulting firm that studies the best business practices, operating tactics and winning strategies of world-class organizations. The Global Benchmarking Council (GBC) is a membership service of Best Practices, LLC. Quarterly GBC meetings facilitate mutual exchange among member companies. For more information, call 919-403-0251 or visit http://www.globalbenchmarking.com/n/n30.htm