Borland To Participate In China Trade Mission Led By U.S. Secretary Of Commerce

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U.S. Commerce Secretary Donald L. Evans today announced that Keith E. Gottfried, Senior Vice President-Law and Corporate Affairs and Chief Legal Officer, of Borland Software Corporation (Nasdaq NM: BORL) will accompany him on a Business Development Mission to Beijing and Shanghai, China, April 21-25

SINGAPORE – April 17, 2002 — U.S. Commerce Secretary Donald L. Evans today announced that Keith E. Gottfried, Senior Vice President-Law and Corporate Affairs and Chief Legal Officer, of Borland Software Corporation (Nasdaq NM: BORL) will accompany him on a Business Development Mission to Beijing and Shanghai, China, April 21-25.

Borland, one of the most well-known brands in the software industry, is a leading provider of technology used to develop, deploy, and integrate software applications. Based in Scotts Valley, California, Borland recently established a representative office in Beijing and currently operates eight other offices in the Asia-Pacific region (Singapore, Hong Kong, India, Japan, Korea, Taiwan, New Zealand, and Australia).

The focus of the mission will be to strengthen economic relations between China and the United States and to help U.S. businesses, like Borland, explore new trade and investment opportunities that have resulted from China's accession to the World Trade Organization (WTO) and related economic changes.

"While China is a new and nascent market for our products, we are encouraged by the potential size of its market for software and services and its potential for future growth.

China’s accession to the WTO and its hosting of the 2008 Beijing Olympic games, and related projects like the Digital Olympics, Digital Beijing and the Chinese government’s Golden Projects plan to build a national information highway infrastructure, can only be good news for leading software companies like Borland with a strong Asia-Pacific presence." said Gottfried. “With our Kylix™ product being the leading development solution for the Linux platform, we are also encouraged by China’s strong demand for Linux-based applications.”

According to analyst firm International Data Corporation (IDC) China has been the most promising market for IT globally. It forecasts that the 2000-2005 compound annual growth rate (CAGR) for China's IT market will reach 24.6%. In 2000, China made up 23.6% of the IT market in the Asia Pacific region (excluding Japan). The software market in China reached approximately US$3.448 billion (28.5 billion(RMB)) in 2001 and is expected to grow to US$8.478 billion (70 billion(RMB)) by 2005.

"China plays a crucial role in opening new avenues of trade opportunities for U.S. businesses. Its recent accession to the WTO is a critical milestone in the development of a more robust, bilateral commercial relationship between our respective countries," said Evans.

Evans and the 15-member executive business delegation will arrive in Beijing on April 21. The Business Development Mission will include representatives from the information technology, telecommunications, clean energy and environmental technology, medical products, and construction equipment and services business sectors. Participants will develop contacts within the Chinese government, as well as meet with potential business partners.

For more information on the trade mission visit

About Borland

Borland Software Corporation is a leading provider of technology used to develop, deploy and integrate software applications. Delivering best-in-class technology solutions dedicated to interoperability, Borland allows enterprises of all sizes to move into Web based computing while leveraging legacy systems. From the Fortune 1000 to the Borland Nation comprised of millions of developers around the world, Borland provides customers the freedom to develop applications, deploy them anywhere, and integrate and manage them across the enterprise. Borland solutions enable organizations to increase productivity and deliver higher performance projects faster and on budget, while lowering total cost of ownership.

Founded in 1983, Borland is headquartered in Scotts Valley, California with operations worldwide. To learn more, visit Borland at, the community site at, or call Borland Singapore at (65) 6339-8122

All Borland brand and product names are trademarks or registered trademarks of Borland Software Corporation in the United States and other countries. Other names mentioned herein may be trademarks of the party using such names.

Safe Harbor Statement

This release contains “forward-looking statements” as defined under the Federal Securities Laws, including the Private Securities Litigation Reform Act of 1995. All statements that are not historical are forward-looking. Forward-looking statements may relate to, but are not limited to, Borland's future financial performance, capital expenditures, revenues, acquisitions, earnings, costs, product development plans, global expansion plans, estimated size of potential customer markets, demand for Borland’s products, the projected acceptance by existing or potential customers of new technologies and the potential features of, or benefits to be derived from, the products developed, marketed or sold by Borland, market and technological trends in the software industry and various economic and business trends. Such forward-looking statements are based on current expectations that involve a number of uncertainties and risks that may cause actual events or results to differ materially. Factors that could cause actual events or results to differ materially include, among others, the following: general economic factors and capital market conditions, general industry trends, the potential effects on Borland of competition in computer software product and services markets, growth rates in the software and professional services markets that Borland participates in, rapid technological change that can adversely affect the demand for Borland’s products, shifts in customer demand, market acceptance of new or enhanced products or services developed, marketed or sold by Borland, delays in scheduled product availability dates, actions or announcements by competitors, software errors, reduction in sales to or loss of any significant customers, the ability to successfully integrate acquisitions, Borland’s ability to protect its intellectual property rights, the dependence of certain of Borland’s business units on licenses from third parties, Borland’s ability to attract and retain qualified personnel, Borland’s failure to contain costs and unanticipated impact of economic and financial conditions in the United States and around the world resulting from the terrorist attacks on September 11, 2001 and the U.S. war against terrorism. These and other risks may be detailed from time to time in Borland’s periodic reports filed with the Securities and Exchange Commission, including, but not limited to, its latest Annual Report on Form 10-K and its latest Quarterly Report on Form 10-Q, copies of which may be obtained from Borland is under no obligation to (and expressly disclaims any such obligation to) update or alter its forward-looking statements whether as a result of new information, future events or otherwise.

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Eelaine Ng
Porter Novelli Convergence Group Pte Ltd
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