New Simba Information Report Analyzes Advertising and Media Buying Trends in Technology Industry

Simba Information, the market intelligence arm of PRIMEDIA, Inc. (NYSE: PRM), the leading targeted media company in the U.S., reports that while technology advertisers drastically reduced spending in 2001 and early 2002, most media segments should expect a recovery by 2003.

New Simba Information Report Analyzes Advertising and Media Buying Trends in Technology Industry

STAMFORD, CT: Simba Information, the market intelligence arm of PRIMEDIA, Inc. (NYSE: PRM), the leading targeted media company in the U.S., reports that while technology advertisers drastically reduced spending in 2001 and early 2002, most media segments should expect a recovery by 2003.

Simba investigates which print, broadcast, online and emerging media segments will see the best advertising revenue growth through 2003 in an essential 232-page market research report, Future of Technology Advertising & Marketing Report 2002-2003.The study, formerly titled Computer Publishing Market Forecast, delivers new data on emerging media and Internet advertising spending, outdoor advertising, technology event marketing and new sponsorship opportunities.

It also provides new insights on the spending habits of the top technology advertisers and details on which computer hardware and software companies spent the most on Internet advertising in 2001.

As it has historically, the report also presents exclusive statistics and analysis on technology magazine ad revenues and up-to-the-minute company profiles, but the research has been enhanced to help publishers and technology advertisers plan for the future.

New data points include:
Forecasts on which technology publishing sectors will recover first

New information on new outdoor, event and sponsorship opportunities

Advertising strategies of the top 34 technology companies in 2002 and beyond

Detailed profiles of the leading print mainstream and trade media outlets for technology advertisers

The new report is brimming with data and analysis that can be used by technology publishers and advertisers make better decisions during the advertising slowdown," said David Jastrow, senior analyst for Simba Information. For the first time, we provide extensive details on the technology advertising outlook for everyone from the largest mainstream newspapers to the smallest high-tech publishers."

Jastrow and Matthew McCarthy, editor, Technology Advertising & Branding Report, Simbas bi-weekly newsletter about technology marketing strategy and tactics, are available to comment on the state of the technology advertising climate or talk about overall market trends and projections.

Media Inquiries: David Jastrow Simba Information, Inc. 203-358-4293 david_jastrow@simbanet.com

Report Purchasing Information: Barbara Ayers Simba Information, Inc. 203-358-4337 barbara_ayers@simbanet.com

Simba Information Inc. is a PRIMEDIA/Media Central Company located in Stamford, CT.