Porn Not the Only Content Women Can Sell On the Internet

Conventional wisdom says that only adult themed content will sell over the Internet. Using vtechmedia's free online publishing platform, women are proving that notion wrong.

FOR IMMEDIATE RELEASE:

CONTACT:
David Ho
vtechmedia, inc.
20101 McKinley Lane
Huntington Beach, CA 92646
Phone: 714-968-5404
ho@vtechmedia.com
http://www.vtechmedia.com

Porn Not the Only Content Women Can Sell On the Internet

Huntington Beach, CA -- April 22, 2002 --The end of free Internet content and services has been making headline news recently as one by one, the giants of the web world start to push their pay products and services to their many members. Naturally, there's been resistance to this trend from consumers, but many in the business of the Internet seem to have forgotten what the Internet is really good at doing: creating micromarkets. And they're missing out on a tremendous opportunity to offer information, data and content that people really want and would be willing to pay for beyond pornographic content.

Vtechmedia, a new Internet company that has emerged in response to this trend, offers women (and men) a free publishing platform they can use to sell their own digital content such as pictures, articles, art, advice, music and multimedia for as little as a dime per download. The online publishing system works like an eGroup or MSN Community but with a microtransaction e-commerce engine built-in that allows members in the group to upload, list and sell their own digital, downloadable content.

When we designed the system, we didnt purposely target it to women," says David Ho, president and founder of vtechmedia, but as its turning out, women have been embracing this technology more than men. Theyre using it to sell a wide variety of non-pornographic digital products such as worksheets for teaching children phonics, clip-art, bedtime stories, fertility information, even such esoteric topics as reading auras and aromatherapy."

When asked why vtechmedias publishing system was invented, Ho explains, Micromarkets are the Internet's biggest secret lying out in the open. It may sound obvious to say it out loud, but one of the greatest strengths of the Internet is its ability to allow like-minded people to easily gather together and find each other in virtual space who would never have been able to meet in physical space. This one strength alone makes the Internet one of the best and most efficient tools for the spontaneous formation of 'microcommunities - groups of like-minded people seeking out each other because of some very narrowly defined interest or topic. Gathered together like this, these people form a very targeted niche. These microcommunities may consist of a few dozen people, such as a local garage band and its groupies or a few million people, such as all Recreational Vehicle owners. They are 'micro only in the sense that their interest is extremely narrow and runs very deep, not because they are necessarily few in number.

These microcommunities eventually give rise to 'micromarkets when common needs, desires, buying patterns and common senses of valuation emerge which is to be expected from a group of people who think and feel the same as each other. Because the micromarket is niche and because it formed spontaneously on its own, it implicitly implies that the mainstream channels of product and information distribution were not serving them to their satisfaction. It is in these micromarkets where products, information and services are already scare where content can be readily sold using the Internet as the best and most effective distribution and market system. Women seem to understand this concept better than men for the moment and women seem to be less cynical about pay-for-content trends now emerging on the Internet."

As the Internet evolves and responds to free-market forces, theres been a growing consensus among those in the industry that pay-for-content Internet businesses are here to stay and will be a significant part of the Internets future. Most agree that the Internet is now in a transitory phase as it turns around from having been "upside down" throughout the mid-to-late 90s. The well-known secret of the micromarket will be fully re-discovered after free-market forces finish turning the Internet "right side up" returning free-market discipline to information and content products and this time, unlike last time, women may be leading the way into the post-new-economy.

About vtechmedia -- vtechmedia helps to monetize micromarket content by providing free online tools and resources to small and individual publishers of niche targeted information and content empowering them to partake in the pay-for-content trends now emerging on the Internet.
For information: http://www.vtechmedia.com
Contact: ho@vtechmedia.com
Phone: 714-968-5404

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