SalesGorilla and The Forum Corporation Announce Strategic Alliance

Alliance establishes new strategic sales solution partnership and provides collaborative technology platform for The Forum Corporation's strategic account management methodology.

Saratoga, CA -- April 19, 2002 -- SalesGorilla, Inc., the premier supplier of collaborative strategic account management technology, and Forum, an FT Knowledge company, a global leader in workplace learning, announced today that they have signed a strategic alliance to provide strategic account management solutions. SalesGorilla will work with Forum to jointly market a version of its collaborative Strategic Account Management System (SAMS) based on Forums newly developed Strategic Account Management (SAM) methodology. Forums capability combines research-based learning, tools, and performance coaching to set a new standard for how to develop sales executives responsible for strategic account management.

We are excited and proud to be allied with a company like Forum," said Larry Kwicinski, CEO, SalesGorilla, Inc. Forums global presence and comprehensive SAM methodology will enable us to reach a much broader audience. We believe that our technology and Forums SAM methodology will create a breakthrough application for teams who manage large, complex accounts. We are looking forward to working with Forum to provide this exciting, high-value solution."

We believe in the power of collaborative technologies to manage complex accounts and to leverage best-practice knowledge and learning," said Joe Wheeler, Executive Vice President, The Forum Corporation. SalesGorillas SAMS application is the only tool of its kind on the market today. The integration of SalesGorillas technology with our tools and methodologies enables account teams to execute their account plans and sales opportunities more efficiently and effectively. This integrated solution will help our customers achieve even greater success with our SAM methodology."

About SalesGorilla, Inc.

SalesGorilla, Inc. is focused on providing solutions to strategic account management teams in order to maximize revenues, improve efficiencies, and increase customer satisfaction.

SalesGorilla's Strategic Account Management System (SAMS) is a breakthrough approach to team-selling and managing complex accounts and opportunities. Its unique integration of collaboration, processes and knowledgebase provide an environment that is perfectly tuned to the needs of strategic account teams.

For more information about SalesGorilla, visit http://www.salesgorilla.com/ or contact Michael Knowles, michael_knowles@salesgorilla.com, +1 408-868-9700 x22.

About The Forum Corporation

The Forum Corporation, an FT Knowledge company, is a global leader in workplace learning that partners with large, leading companies to deliver learning that equips people to implement company strategy, solve business problems and perform better. Its clients include more than 130 members of the Fortune 500.

Forum solves important business issues through learning by improving the customer experience, developing leaders at all levels, and designing and developing custom learning solutions.

For more information about Forum, visit http://www.forum.com/ or contact Kirstin M. Gray,
+1 617-371-3324