LIQUID MARKETING AND INSIGHT ANNOUNCES ITS OPENING Integrated Marketing Firm Launches In Washington, DC

Washington, DC's newest integrated marketing firm -- Liquid Marketing and Insight -- opens in Georgetown, offerning clients seamless intergrated marketing solutions.

WASHINGTON, April 17, 2002 -- Companies seeking strategic and clever solutions to achieve their marketing objectives have a new resource to assist them in getting their messages, products and services in front of target audiences -- Liquid Marketing and Insight (LMI).

Located in the heart of Georgetown, Washington, DC, LMI provides integrated marketing solutions to increase return on clients marketing investments. LMI intends to make a big splash in the nations pool of marketing consulting firms by surpassing client business objectives and creating targeted and measurable campaigns that drive consumer action.

Offering a spectrum of capabilities that includes traditional response marketing and public relations strategies, innovative interactive design and guerrilla"-style promotions, LMI provides strategic marketing solutions that utilize the optimal channels, compelling creative design and cost-effective tactics.

Beyond our capabilities, however, lies LMIs true value proposition -- the ability to utilize marketing channels in tandem, developing a seamless solution that delivers measurable and profitable results," said LMI president Glenn Whiting. This expertise provides the foundation for all of the integrated marketing campaigns we develop."

LMI also utilizes a solid foundation of research (Insight") as a building block for client campaigns. LMIs Insight" is a unique combination of traditional and online research tactics that gathers information from the street, campuses, cyberspace and traditional outlets. Through Insight," LMI is able to identify trends and evolving consumer preferences as they occur, and then tailor client campaigns to assure the greatest impact among target audiences.

LMI 'Insight provides an in-depth knowledge of the consumer audience and an understanding of the factors that drive their purchase and lifestyle decisions to craft effective campaigns," said LMI co-founder Mark Gundersen. Through 'Insight, we are able to quickly and cost-effectively garner product and audience knowledge, then deliver impactful solutions that surpass our clients business objectives."

The LMI management team draws on 75 years of collective experience. Each member brings a proven track record, specific areas of marketing expertise and unique personal interests. Complementing the management team is a world-class network of partners that LMI has established to extend its integrated offerings even further.

LMI was founded by Glenn Whiting and Mark Gundersen. Glenn Whitings (LMI co-founder/president) former positions include General Manager of SF Interactive and Vice President of Ogilvy Public Relations Worldwide. Mark Gundersens (LMI co-founder/marketing director) former positions include Press Secretary for the House Committee on Ways and Means and Manager of Media Relations for the Nasdaq Stock Market.

About LMI:

LMI provides objective-driven marketing solutions for clients. An evolution of SF Interactives Washington, DC office, LMI retains SF Interactives strength in innovative interactive design, while offering a full spectrum of capabilities in integrated marketing. LMIs clients include Digene Corporation, AWS Convergence Technologies, Inc., a national financial services provider and an international supply-chain software developer. For more information on LMI, visit www.liquidmarketinginc.com.

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