|
FREESOFTWARECLUB.COM SUBSIDIARY IDEAS AND ASSOCIATES APPOINTS FRED ROSENZVEIG TO SPEARHEAD NEW ADVISORY GROUP
FREESOFTWARECLUB.COM SUBSIDIARY IDEAS AND ASSOCIATES APPOINTS FRED ROSENZVEIG TO SPEARHEAD NEW ADVISORY GROUP
Unique Approach Helps to Integrate Technology and Creativity to Increase ROI
FOR IMMEDIATE RELEASE
FREESOFTWARECLUB.COM SUBSIDIARY IDEAS AND ASSOCIATES APPOINTS FRED ROSENZVEIG TO SPEARHEAD NEW ADVISORY GROUP
Unique Approach Helps to Integrate Technology and Creativity to Increase ROI
Montreal, April 22, 2002 -- FreeSoftwareClub.com, Inc. (OTCBB: FSWC) today announced that its Ideas and Associates subsidiary (IDEAS) has appointed Fred Rosenzveig as part of a team that will develop and roll out a new program to help enterprise companies bridge the communication gap that exists between technology and marketing teams. The program will enhance a companys ability to leverage a diverse set of technical and creative skills to deliver an increased return on investment.
Companies around the world are struggling to deliver better than average returns. A recent American Management Association survey of 500 CEOs reported that practising creativity and innovation was the number one factor for corporate survival and success in the 21st century.
I am very pleased to be part of the IDEAS team," said Mr. Rosenzveig. This new program will differentiate IDEAS offering and deliver much needed value to companies that are trying to maximize corporate value" continued Rosenzveig.
As the President of The Institute for Thinking Development, Mr. Rosenzveig has consulted with over one hundred large corporations. Including companies such as Ericsson, Pfizer, CBC, and Ford Motor Company. Mr. Rosenzveig is the developer and teacher of programs for the McGill University Management Institute, Ottawa University Executive Development Program, Queen's University Industrial Relations Center, and Waterloo Management Education Center. Mr. Rosenzveig is a researcher and invited expert presenter at major International Conferences, such as the International Conference on Thinking (Harvard), the First Canadian Conference on Thinking (U of Toronto) and the Learned Societies of Canada.
About Ideas and Associates, Inc.
Founded in 1999, Ideas and Associates (www.ideasandassociates.com) is a Montreal based IT professional services company delivering unique technology solutions to the $1.2 trillion media and entertainment industry. Ideas has carved out a differentiated position through building, acquiring and developing product lines and technologies, which enable the creation, sale, and delivery of business and consumer content" through print, broadcast, internet telephone and wireless channels. We take a convergence approach to applying technology as a business enabler, developing processes, which integrate traditional print, radio, TV, outdoor, event and telephony methods of touching a consumer, with new-media" channels like e-mail, web-site, chat, console games, interactive set-top-box TV and wireless hand held devices. Some of our customer base includes: 20th Century Fox, Disney, AT&T, Microsoft, IBM and Viacom.
Forward-Looking Statements: Any information contained within this news release, which is not historical data, may be deemed "forward-looking statements." Such statements reflect management's current views and are based on certain assumptions. Actual results could differ materially from the assumptions currently anticipated.
Contact:
Sandrine Campeau
(514) 940-2891, ext. 260
sandrinec@ideasandassociates.com
-30-
|