Quadstone And Germanys CHS Announce European Partnership In Bid For CRM Synergy And Growing Market Share

Quadstone, the international specialist in predictive marketing software and analytical customer relationship management (CRM) technologies, has announced a unique partnership with CHS Data Systems in Germany. This new partnership is the latest in a flurry of European activity for Quadstone, who can now claim product installations in ten countries across the continent.

Boston, April 22, 2002 -- Quadstone, the international specialist in predictive marketing software and analytical customer relationship management (CRM) technologies, has announced a unique partnership with CHS Data Systems in Germany. This new partnership is the latest in a flurry of European activity for Quadstone, who can now claim product installations in ten countries across the continent.

Established in 1990, CHS Data Systems is one of Germanys leading CRM system integrators, specializing in the delivery of operational and analytical CRM systems. CHS offers particular competences in campaign management, data mining, business intelligence and Enterprise Application Integrated solutions. Clients include Deutsche Telekom as well as major German players in the financial services, automobile and marketing industries.

The new partnership with Quadstone, based around the award-winning Quadstone System software, complements the CHS services perfectly. Now not only can CHS offer clients a more efficient way of doing business through improving operational processes but they can also help maximize returns from CRM actions. The Quadstone System fills gaps such as churn management, customer lifetime value and response prediction that standard CRM packages cannot provide.

Prior to the new partnership, Quadstone and CHS already shared a connection as Siebel partners. Quadstone supplements Siebel eBusiness Solutions to provide deeper analytical insight and with the new agreement, CHS will be one of the first systems integrators to be able to offer a solution that incorporates premier operational and analytical CRM products. The end benefit for the customer is a fully integrated, market leading CRM solution that can be offered in a single package.

Oliver Schöb, managing director at CHS says: The Quadstone partnership offers a perfect fit for CHS. It enriches our service portfolio by combining excellent systems integration with a powerful state-of-the-art product that will enable our customers to run a far more profitable marketing, sales and customer service function.

The number of IT companies in Germany with expertise in both analytical and operational CRM is very limited, so we are offering our German clients a new approach to CRM that will help them build their competitiveness," continues Schöb.

Nick Radcliffe, CEO at Quadstone believes the partnership will significantly enhance the European market sopportunitieshare for both companies. He says: Quadstone has already made major inroads to the European market, particularly the telecommunications sector. Within its first eleven years of existence, CHS has established excellent credentials in operational and business intelligence solutions. By bringing the two companies together, this new partnership will create a synergy to take Quadstone and CHS into new and profitable CRM sectors across Europe."

About Quadstone
Quadstone helps companies maximize customer value and generate increased financial returns by understanding, predicting and influencing customer behavior in and across all channels. Quadstone offers software and services for specific industries, touchpoints and applications. These solutions improve the efficiency and effectiveness with which marketing users can address issues of customer retention, ROI, risk and response.

Quadstone's international clients include market leaders in the financial services, retail/e-tail, telecommunications and marketing services sectors and include CVS, GUS, Fingerhut, Barclays and Vodafone amongst others. Founded in Edinburgh, Scotland in 1995, Quadstone now also has offices in London and Boston, Massachusetts.

For more information visit www.quadstone.com

About CHS Data Systems
CHS Data Systems, one of the leading German CRM system integrators, offers IT services and consulting covering the whole spectrum of operational and analytical CRM solutions and their integration. The companys expertise refers to data mining, campaign management and business intelligence solutions especially for big terabyte data volumes. These solutions help companies maximize customer value and increase ROI.

CHS clients include major players in the telecommunication, automobile, financial and marketing services sector. Founded in 1990, the company is located in Koblenz. For more information please visit: www.chs.de.

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