Marketing Excellence: Kodak, Cisco and Nationwide to Present Tactics Behind Powerful Brands

Marketing experts responsible for creating some of the worlds most powerful brands will discuss proven brand-building tactics and strategies at the next meeting of Best Practices, LLCs Global Benchmarking Council (http://www.globalbenchmarking.com/n/n32.htm).

CHAPEL HILL, NC, April 23, 2002 -- How do todays industry leaders secure future financial performance by building and leveraging strong brand assets? Marketing experts responsible for creating some of the worlds most powerful brands will discuss proven brand-building tactics and strategies at the next meeting of Best Practices, LLCs Global Benchmarking Council (http://www.globalbenchmarking.com/n/n32.htm).

Join an elite group of multi-industry companies, including dozens of companies from Fortunes Top 500 list, as they gather May 22-24 in Chicago to discuss creating the corporate brand, building product brands, conducting B2B branding, and branding the experience. Featured speakers include:
·   Elizabeth Noonan, Director, Worldwide Marketing and VP, Consumer Imaging, Eastman Kodak
·   Stefan Daiberl, Director of Brand Valuation, Interbrand
·   Daniel Hasler, Vice President, New Product Planning, Eli Lilly and Company
·   Surinder Brar, Director, Marketing of WW Channels, Cisco Systems
·   John Aman, Enterprise Wide Brand Officer, Nationwide Insurance

Additionally, Leslie Pemberton, Benchmarking Executive at Bank of America, will present "Aligning Corporate Benchmarking with the Hoshin Plan and Six Sigma." Pemberton's presentation will cover how to implement Hoshin plans and use the Six Sigma DMAIC methodology to execute benchmarking projects.

Comprised of 60 of the worlds most respected companies, the GBC meets quarterly to share best business practices and focus on todays pressing business issues. Meeting attendees will learn to jumpstart their own brand-building efforts through detailed presentations, open roundtables discussions and informal conversations with fellow marketing executives.

Learn more about the upcoming Chicago GBC meeting at http://www.globalbenchmarking.com/n/n32.htm. For more meeting information, contact Theresa Esposto at (919) 403-0251 ext 221 or at Tesposto@best-in-class.com.

The GBC provides access to a network of high-level benchmarking and performance improvement professionals representing a virtual Who's Who of elite Fortune 500 companies. I'd encourage others-who value thought leadership, group learning, and high-quality research--to consider joining the GBC today," said member Bill King, senior program director at Systems & Computer Technology Corp.

ABOUT BEST PRACTICES, LLC
Best Practices, LLC is a research and consulting firm that studies the best business practices, operating tactics and winning strategies of world-class organizations. The Global Benchmarking Council (GBC) is a membership service of Best Practices, LLC. Quarterly GBC meetings facilitate mutual exchange among member companies. For more information, call 919-403-0251 or visit http://www.globalbenchmarking.com/n/n32.htm