TELETRAX SECURES THREE YEAR WORLDWIDE AGREEMENT WITH REUTERS Teletrax Boosts Global Operational Infrastructure

TeletraxTM, the worlds first global video monitoring service exclusively offered by Medialink Worldwide Incorporated (Nasdaq: MDLK) launched at the NAB (National Association of Broadcasters) conference two weeks ago, has signed its first client in a three year agreement with Reuters (London Stock Exchange: RTR, Nasdaq: RTRSY), the global news, information and technology group. Reuters will use Teletrax to track its video content as broadcast on television channels around the world. As part of the agreement, Teletrax will also significantly expand its monitoring network by deploying its detectors in Reuters offices located throughout the world. The Teletrax detectors within these offices will monitor the broadcast of video content for Reuters and other Teletrax clients.

Teletrax is a revolutionary service which tracks video content whenever and wherever it is broadcast over the air, on cable or via satellite. Teletrax is built upon Medialinks extensive monitoring network and Watercast (TM) technology from Philips Electronics. Teletrax digitally embeds an invisible and indelible code into video, which, when broadcast, is automatically tracked through a worldwide network of detectors being installed by Teletrax. Ultimately, it reports the video usage to producers, broadcasters and distributors, enabling them to determine precise use of the video and to control and realize the full value of their copyrighted material.

Intellectual property is the lifeblood of the Reuters business," commented Tony Donovan, Chief Operating Officer and Deputy Managing Director of Reuters Media. We take its protection very seriously. Teletrax enables us to better understand how our content performs in the market and offers a truly global solution which can cope with the demands of the worlds leading television news agency."

Reuters selection of Teletrax is a superb start for this exciting venture," stated Andy Nobbs, Managing Director, Teletrax. As a key asset management tool for content owners seeking to protect and leverage their video property, Teletrax will help drive the bottom line and unlock savings for Reuters, enabling them to efficiently and effectively leverage their video content. Furthermore, this agreement has the reciprocal benefit of significantly fortifying the Teletrax services operational infrastructure."

Following more than four years of research and development, we know Teletrax is the only practical electronic tracking service capable of tracking across Europe, Asia, the Middle East and South America, in addition to North America," continued Nobbs. It is also the only system tested by major broadcasters, news organizations and independent bodies having survived conversion between both of the worlds different broadcast standards, PAL and NTSC, as well as the increasingly common use of digital compression techniques."

About Medialink:
Medialink (www.medialink.com) is a global leader in providing comprehensive and compelling multimedia communication solutions and services for more than 3,000 corporations and other organizations seeking to communicate news to their audiences through television, radio, print and the Internet. The company provides production and satellite distribution of video and audio news, multimedia webcasting services, press release newswire distribution, photography production and digital distribution, and strategic corporate communications consulting. Medialink also provides media monitoring and analysis and public relations research to help clients determine return on investment from their communications efforts. Based in New York, Medialink has 12 offices worldwide including an international hub in London.
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