PRVT: Private Media Group Announces Record Revenues of $33.8 million and Record Net Profit of $7 million for the Year Ended December 31, 2001

Private Media Group Inc. (NASDAQ: PRVT)is pleased to announce record revenue of $33.8 million for the year ending December 31, 2001, an increase of 40% from 2000. Net profit for the year was $7.0 million.

Barcelona, Spain , April 26th, 2002-- Private Media Group Inc. (NASDAQ: PRVT) a worldwide leader in premium quality adult entertainment products, services and content, is pleased to announce record revenue of $33.8 million for the year ending December 31, 2001, an increase of 40% from 2000. Net profit for the year was $7.0 million including a charge of $731,000 related to the postponed equity offering.

Broadcast sales for the year ended December 31, 2001 increased 51% to $2.5 million and DVD sales for the year ended December 31, 2001 jumped 119% to $10.3 million. Internet sales increased 41% to $6.7 million in 2001 compared to the year 2000. The management believes that the growth in DVD, Internet and Broadcast sales will continue in 2002. During 2001 the total new media division sales, including Broadcasting, DVDs and the Internet, increased $8.4 million, or 76%, to $19.5 million compared to the year 2000. The Company did not experience any material negative impact from new media sales on its sales of videos and magazines, which rose $1.4 million to $14.1 million, compared with $12.7 million in 2000.

Berth Milton, Chairman and CEO commented: 2001 was a year marked by a tremendous downturn in revenues and operating profits across both traditional and new media businesses world-wide. With this in mind, we are particularly proud of the performance of Private in 2001. We have achieved record top-line and bottom-line results, and captured market share from competitors in all of our markets. In addition, the growth in new media sales to 57% of our revenues, up from 46% in 2000, did not impact our magazine and video sales, which increased over 11%."

Despite, the substantial financial and management resources that were devoted to our postponed equity offering in the second half of 2001, we remained focused on all our core businesses with excellent results. Moreover, we are confident of continued growth in 2002 as we expand our new media footprint to include enhanced broadband and wireless products. Private remains the partner of choice for blue-chip digital distribution companies and the product of choice for millions of consumers worldwide" said Mr. Milton.

A leading publicly-quoted global adult entertainment company, Private Media Group Inc. is the founder of the globally established brand name 'Private' and has positioned itself in the marketplace with a visionary management strategy that combines both New Media (Internet, multimedia, e-commerce) and Traditional Media (videos, magazines) business models. Maintaining a total adult lifestyle philosophy, this is reflected in the Company's broad range of products and services, both proprietary and licensed, and its strategic policies of development, diversification and acquisition.

This release contains, in addition to historical information, forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, which reflect the Company's current judgments of those issues. However, because these statements are forward-looking and apply to future events, they are subject to unpredictable circumstances, which could lead to results materially different from those anticipated by the Company.

For more information about Private Media Group, please visit the corporate web site at: www.prvt.com, or contact André F. Ribeiro, in Spain: +34-679-983-772, andre@private.com .

SOURCE: Private Media Group Inc.