Albrycht McClure & Partners Joins Forces with Burroughs & Hamilton to Deliver Brand Marketing Consulting Services

Albrycht McClure & Partners today announced that it has established a partnership with Burroughs & Hamilton, a brand marketing consultancy based in San Francisco. This new addition to Albrycht McClures partner network will serve to greatly expand the firms marketing service offerings.

FOR IMMEDIATE RELEASE

Albrycht McClure & Partners, a virtual" public relations and marketing communications firm, today announced that it has established a partnership with Burroughs & Hamilton, a brand marketing consultancy based in San Francisco. This new addition to Albrycht McClures partner network will serve to greatly expand the firms marketing service offerings.

Burroughs & Hamilton was founded by Elizabeth Hamilton Thayer Burroughs in 1991. Its diverse list of clients have included the Millennium Project for the United Nations University, Business 2.0 magazine, TechRepublic (now a division of CNET (Nasdaq: CNET)), Dwell magazine, California Speech-Hearing Association, The Tech Museum of Innovation, IDG Executive Forums, Ziff-Davis Magazine Networks, McGraw-Hill (NYSE:MHP), Computer Intelligence, and InfoWorld magazines.

Betsy Burroughs is a widely respected brand marketing coach. She utilizes her 25 years of experience and a unique blend of creativity and market savvy to help organizations discover, create and communicate their distinctive brand images. Through an exciting partnership process with her clients, she involves and immerses them in an in-depth exploration of the organizations essence. In doing so, Ms. Burroughs is able to help organizations get to the emotional heart of their brands. She then works with them to create overall personalized positioning that sets companies apart from their competition, as well as effective campaigns that positively affect the bottom line, and exciting promotions that build business.

Previously, Burroughs was vice president IDG Publishings InfoWorld magazine, a leading computer trade journal, where she created the highly successful Lion & Courage" campaign based on the tagline she developed to emphasize InfoWorlds editorial integrity, The Courage of Our Convictions." Burroughs also created the InfoWorld Futures Project, designed to position the publication as a worldwide brand and to claim the future" position for itself. Burroughs has also held executive-level sales and marketing positions at Computerworld magazine, CMP Publishings Computer Systems News, Satmetrix (formerly CustomerCast), and began her career in advertising at leading agencies TFB/BBDO where she served several clients including Informix, NEC (Nasdaq:NIPNY), Software Publishing Corp., ALPS America, and D'Arcy-McManus & Masius Advertising, where her clients included Purex, Crown-Zellerbach and Sun-Maid Raisins.

We are very pleased to partner with Burroughs and Hamilton in order to expand our service offerings to include brand marketing consulting, delivered by an organization with unparalleled experience and a long and well-respected career working with industry leaders. We are confident that Betsys expertise in sales and marketing will be a great asset to our clients, as well as to the continued growth of Albrycht McClure & Partners," stated Elizabeth Albrycht, partner and co-founder, Albrycht McClure & Partners.

About Albrycht McClure & Partners

Albrycht McClure & Partners is full-service, bi-coastal public relations and marketing communications agency specializing in helping emerging companies to create and implement strong and consistent communications programs. Albrycht McClure & Partners was founded as a virtual agency in 2001.As a result of its virtual nature, the firm can offer a much higher value of service at lower cost than a larger, more traditional firm can because it does not have "brick-and-mortar" expenses. Additionally, its partnership structure allows it to offer a wide range of services, each from highly experienced individuals, thereby enabling clients to obtain all its marketing-related services from a single point, resulting in increased efficiency and significant cost savings. Albrycht McClures methodology is based upon an emphasis on creating thought leadership through educational programs. Additional information is available at the company's Web site: www.albrycht-mcclure.com.

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