SEDONA CORPORATION LICENSES INTARSIA CRM SOLUTION TO FISERV INFORMENT

SEDONA® Corporation (Nasdaq: SDNA) (www.sedonacorp.com), the leading provider of Web-based Customer Relationship Management (CRM) solutions for small- and mid-sized financial services companies, today announced that Fiserv InformEnt has licensed and will private-label SEDONAs IntarsiaTM software solution. Under the worldwide, non-exclusive agreement, Fiserv will offer Intarsia as part of the InformEnt family of relationship management technologies to address the needs of clients and prospects under $1 billion in assets.

FOR IMMEDIATE RELEASE

SEDONA CORPORATION LICENSES INTARSIA
CRM SOLUTION TO FISERV INFORMENT

Multi-year Agreement to Meet the CRM Needs
of the Small and Mid-Sized Financial Services Market

KING OF PRUSSIA, PA, April 25, 2002 -- SEDONA® Corporation (Nasdaq: SDNA) (www.sedonacorp.com), the leading provider of Web-based Customer Relationship Management (CRM) solutions for small- and mid-sized financial services companies, today announced that Fiserv InformEnt has licensed and will private-label SEDONAs IntarsiaTM software solution. Under the worldwide, non-exclusive agreement, Fiserv will offer Intarsia as part of the InformEnt family of relationship management technologies to address the needs of clients and prospects under $1 billion in assets.

Fiserv InformEnt, a unit of Fiserv, Inc. (Nasdaq: FISV), provides a broad range of solutions that help financial institutions leverage information to reduce expense, generate revenue and effectively manage relationships.

We are delighted that a market leader such as Fiserv InformEnt has added SEDONAs CRM technology to its relationship management offerings. With this announcement, we are further confirming that SEDONAs CRM solution, Intarsia, does indeed set the bar in the small and mid-sized financial services market," stated Marco Emrich, CEO & President, SEDONA Corporation.

SEDONAs Intarsia provides small to mid-sized financial services institutions with the ability to effectively identify, acquire, foster and retain loyal, profitable customers. It features a number of capabilities, including lead and referral tracking, profitability management, campaign management, and householding.

The addition of Intarsia functionality to the InformEnt line allows us to satisfy the needs of a broader range of institutions," said Paul Brammeier, Fiserv InformEnt President. The SEDONA solution allows us to extend our capability to thousands of financial institutions that previously had limited access to comprehensive relationship management technologies."

Gartners Research Director for GartnerG2, Financial Services, Kimberly Collins noted, Many financial institutions, especially small and mid-sized ones, are looking for CRM that is more tightly integrated with their core processing systems to provide a single source for the majority of their customer information needs. It is also imperative that the solutions be scalable to meet the needs of the institutions as they grow and require higher levels of sophistication. This is an emerging market trend that is changing the way financial institutions will evaluate CRM solutions."

As we recognized early on, leading core processing providers such as Fiserv achieve the confidence of the end user accounts with quality products and service, and they set the pace for technology absorption in the industry," said Robert Grif" Griffin, SEDONAs VP of Strategic Alliances. We are already working hard to support Fiserv InformEnt in their marketing and sales efforts to fully capitalize on the opportunities for both companies. Together, we have a compelling solution that can quickly go to market and establish significant market share."

About Fiserv
Fiserv, Inc. (Nasdaq: FISV) is an independent, full-service provider of integrated data processing and information management systems to the financial industry. As a leading technology resource, Fiserv serves more than 13,000 financial services providers worldwide, including banks, broker-dealers, credit unions, financial planners/investment advisers, insurance agents and companies, mortgage banks and savings institutions. Headquartered in Brookfield, Wisconsin, Fiserv also can be found on the Internet at www.fiserv.com.

About SEDONA® Corporation
SEDONAÒ Corporation (Nasdaq: SDNA) is the leading provider of Customer Relationship Management (CRM) solutions for small and mid-sized financial services companies. SEDONAs Web-based software, IntarsiaTM, employs leading-edge CRM technology that enables financial institutions to create a 360-degree view of customers and their interactions by consolidating customer information across departments, products lines, and channels. Organizations can capitalize on information captured during each customer interaction to effectively cross-sell and up-sell products and services, resulting in maximized profitability through increased customer retention. Through a network of highly respected channel and technology partners, SEDONA provides the most comprehensive CRM offering in the financial services market. SEDONA has been chosen by such market leaders as Fiserv, Inc., Financial Services, Inc. (FSI), and Sanchez Computer Associates, Inc. and is an Advanced Level Business Partner of IBM Corporation. For additional information, visit the SEDONA Web site at www.sedonacorp.com or call 1-800-815-3307.

Forward Looking Statements
Statements made in this news release that relate to future plans, events or performances are forward-looking statements. Any statement containing words such as "believes" "anticipates" "plans" or "expects" and other statements which are not historical facts contained in this release are forward-looking, and these statements involve risks and uncertainties and are based on current expectations. Consequently, actual results could differ materially from the expectations expressed in these forward-looking statements.

SEDONAÒ is a registered trademark and IntarsiaÔ is a trademark of SEDONA Corporation. All other trade names are the property of their respective owners.

This press release and prior releases are available on the SEDONA Corporation Web site at www.sedonacorp.com.

SEDONA INVESTOR CONTACT:      
Steve Ficyk
Tel: 1-330-220-4051
E-mail: stevef@sedonacorp.com

SEDONA MEDIA CONTACT:
Meira Primes
Tel: 1-781-793-8930
E-mail: mprimes@attbi.com

FISERV INFORMENT MEDIA CONTACT:   
Kenneth Kocis
Fiserv InformEnt
Tel: 1-412-577-3303
   
FISERV MEDIA CONTACT
Chuck Doherty
Fiserv, Inc.
Tel: 1-262-879-5966