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Add one part makeup, one part beauty expertise, throw in some spicey music and VOILA! You've got the Vervegirl Virtual Beauty Counter!
Located online at http://www.vervegirl.com, the site offers teen girls the opportunity to have beauty products suggested to them based on their colours and personal preferences. Girls are invited to visit the site to have their entire beauty needs profiled at once or they can choose to focus on specific areas like eyes or hair. The site also features the Vervegirl DJ Booth and regular cosmetic giveaways.
FOR IMMEDIATE RELEASE
Contact: Danielle Holke, Web Operations
Telephone: 416-595-1313 ext234
Fax: 416-595-1312
Email: danielle@youthculture.com
http://www.vervegirl.com
Add one part makeup, one part beauty expertise, throw in some spicey music and VOILA! You've got the Vervegirl Virtual Beauty Counter!
Wal-mart® and Youth Culture Group Launch the Vervegirl Virtual Beauty Counter
Toronto, May 6th, 2002
Wal-mart®, North America's best known retailer and Youth Culture Group, experts on Canadian youth officially invites the media to visit their online Virtual Beauty Counter.
Located online at http://www.vervegirl.com, the site offers teen girls the opportunity to have beauty products suggested to them based on their colours and personal preferences. Girls are invited to visit the site to have their entire beauty needs profiled at once or they can choose to focus on specific areas like eyes or hair. The site also features the Vervegirl DJ Booth and regular cosmetic giveaways.
Vendor participants include L'Oreal, Procter & Gamble, Del Labs, Clairol, Revlon, Maybelline, Unilever and Bonne Bell.
About Wal-mart®. Wal-mart® Stores, Inc. is the world's largest retailer, with $218 billion in annual sales. The company employs more than 1.3 million associates worldwide through nearly 3,500 facilities in the United States and more than 1,100 units in Mexico, Puerto Rico, Canada, Argentina, Brazil, China, Korea, Germany and the United Kingdom. More than 100 million customers per week visit Wal-mart® stores.
The Youth Culture Group includes: Youth Culture Media, publishers of Verve and Fuel magazines, www.vervegirl.com and www.fuelpowered.com; as well as Youth Culture Research, publishers of Trendscan, an annual report on Canadian Youth. The Youth Culture Group is dedicated to understanding, communicating with and entertaining Canadian Youth.
For more information, please contact:
Danielle Holke
Web Operations, Youth Culture Media
Tel: 416-595-1313 ext234
Fax: 416-595-1312
Email: danielle@youthculture.com
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