NEOSTRATA PLEDGES SUPPORT FOR STURGE-WEBER AWARENESS DAY: MAY 15, 2002

NeoStrata VP Lynda Farrington Wilson Joins Sturge-Weber Foundation Board

PRINCETON, N.J. ---- Recognizing the importance of drawing national attention and funding to the Sturge-Weber Foundation (SWF), an organization committed to those suffering from visible skin conditions and abnormalities associated with Sturge-Weber Syndrome (SWS), Klippel-Trenaunay (KT) and Port Wine Stain (PWS) related conditions, NeoStrata Company, Inc. will donate $1 per product each time SWF members log on at www.neostrata.com, using the SWF Patient Support Group Referral number. Neostrata has pledged its ongoing support to SWF, which celebrates the 3rd Annual Sturge-Weber Awareness Day on Wednesday, May 15, 2002.

NeoStrata has long been associated with the Sturge-Weber Foundation (http://www.sturge-weber.com/) and has worked diligently to promote the Foundations principles," notes Karen Ball, SWF president and founder. Lynda Farrington Wilson, vice president, U.S. Market Development for NeoStrata, has accepted our invitation to join the Sturge-Weber Foundation Board of Directors. Lyndas recent book Celebrate Me! is a testament to her personal and professional commitment to the Foundation and its mission."

The cause of Sturge-Weber Syndrome is unknown; however, it has been determined that it is not the result of anything that the mother did or consumed during her pregnancy, a message of utmost importance to parents and expectant mothers.

According to Richard G. Fried, M.D., Ph.D., a Philadelphia-based dermatologist and clinical psychologist, visible skin abnormalities make the sojourn through childhood
much harder. He is a strong advocate of camouflage make-up and calls Wilsons Celebrate Me! a fun, imaginative and useful book to aid both children and parents in gaining self-acceptance of their skin condition."

*   One million Americans have a port wine stain.

*   8-15% of babies born with a port wine stain around the eye region require medical attention.

*   The marks can be minimal to very extensive, covering 50% or more of the body. (www.sturge-weber.com)

Aimed at a childrens audience, Wilsons Celebrate Me! is accompanied by a Parent/Teacher/Physician guide. The book (which NeoStrata distributes free of charge) is designed to aid in a variety of circumstances surrounding dermatological ailments, to open the lines of communication between parent and child, and to help foster self-esteem by helping children to identify the options that they have for treating and dealing with a life-altering skin condition.

Lynda Wilson exemplifies the companys commitment to 'improving lives through discovery, and with her guidance, NeoStrata has launched its national outreach program, complementing the efforts of the Sturge-Weber Foundation," explains Richard H. Wildnauer, Ph.D., president of NeoStrata. Lynda understands the self-confidence issues that face children and young adults who are suffering from visible skin conditions and abnormalities. I am confident that she will serve the Sturge-Weber Foundation Board with distinction."

Wilson spearheaded the creation and introduction of CoverBlend by Exuviance, NeoStratas prestige concealing treatment cosmetics line. Her ongoing charity work on behalf of the brand includes educating parents and children about the benefits of CoverBlend and incorporating her talents as a medical make-up expert by demonstrating application techniques.

About The Sturge-Weber Foundation
The Sturge-Weber Foundation (SWF) was incorporated in the USA in 1987 as an International 501(c)(3) non-profit organization for parents, professionals and others concerned with Sturge-Weber Syndrome (SWS). In 1992, the mission was expanded to also support and serve individuals with capillary vascular malformations (Port Wine Stain or PWS), and Klippel Trenaunay (KT).

As the cause of SWS, K-T, and PWS is unknown, research to find the cause is needed. Join us in our efforts to obtain research so that the families of a child with SWS may have a brighter future. PWS conditions place an emotional and financial drain on families and employers. Our vision is to educate the public, empower families and individuals, and instigate research into the cause of these maladies.
For more information about SWF, visit www.sturge-weber.com.

About NeoStrata
NeoStrata Company, Inc. is a research-based dermatological company dedicated to the advancement of skin care and dermatological treatments. It is the medical communitys internationally recognized leader in developing Alpha Hydroxyacid technology and formulations. NeoStrata markets CoverBlend by Exuviance -- a breakthrough line of medically developed, prestige concealing treatment cosmetics with exclusive, proven, patented technology. CoverBlend by Exuviance has been medically developed to conceal and correct all types of visible skin imperfections -- from minor flaws to major discolorations -- while providing anti-aging treatment and broad-spectrum sunscreen protection. CoverBlend is one type of non-surgical option for children and adults who choose to conceal their very special mark" and reveal it in their own time.

For more information about CoverBlend, consumers can visit www.neostrata.com.
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Jerry Schranz
jshranz@cpronline.com