SafeRent Introduces The SafeRent Insight Center for a More Complete View Into Portfolio Performance And Renter Behavior

SafeRent, Inc., the leading provider of online credit and risk management services to the apartment industry, today announced the launch of the SafeRent Insight Center, an online business reporting suite that provides property managers and owners immediate access to key performance indicators and objective, actionable data about their portfolio and local markets.

Contact:
Yvonne Lynott
   
Lynott & Associates
Phone: (303) 651-1771
ylynott@lynottpr.com

SafeRent Introduces The SafeRent Insight Center for a More Complete View Into Portfolio Performance And Renter Behavior
Includes New Ability for Online Management of Community Credit Policies

DENVER, Colorado -- May 6, 2002 -- SafeRent, Inc., the leading provider of online credit and risk management services to the apartment industry, today announced the launch of the SafeRent Insight Center, an online business reporting suite that provides property managers and owners immediate access to key performance indicators and objective, actionable data about their portfolio and local markets.

The SafeRent Insight Center provides a timely and highly detailed view into the effectiveness of resident screening and marketing practices. It allows for analysis of key business drivers such as applicant traffic, applicant quality, marketing program performance, renter behavior, and demographics. Management can evaluate these metrics across their portfolio and can make comparisons against the local market. New with this release, in addition to being able to run what if" scenarios to understand the impact of changes to property risk / acceptance levels, managers now can implement desired changes to their credit policy immediately online.

Using SafeRents Insight Center has truly given me visibility into aspects of our business that weve not seen before," said Todd Pope, President of Simpson Property Group. We can quickly and easily look at data in a number of ways to develop a clearer picture of our operations. The SafeRent Insight Center is going to help make my management team more effective in finding quality applicants and establishing credit levels for our communities. We simply have better control over our income potential as a result of credit policies that we now command," Pope said.

SafeRent CEO Linda Bush noted, Because SafeRents customers represent a large portion of the multi-family housing marketplace, weve accumulated a huge volume of data on
performance of properties nationwide. Through our Insight Center, customers can judge property performance across their own communities as well as the overall market by using the common currency" of the SafeRent score, a standard for assessing applicant risk regardless of location."

Bush added, SafeRent Insight Center users can determine which marketing sources draw the most profitable customers and analyze if the applicant quality is changing. Credit policies can be examined and adjusted to optimize occupancy. Today our customers have real time insight into how they can increase revenue without taking on too much risk. Most importantly, we enable our customers to control their own risk tolerance levels based on changing market conditions."

SafeRent Insight Center
The SafeRent Insight Center provides unique, objective insight into the performance of a customers portfolio and how it compares to the market.    This online analysis suite provides advanced functionality including sophisticated charting and graphing, data export capabilities to a variety of formats including email, Excel, and PDF files, and the ability to drill down through multiple layers of data detail. Examples of report categories include the following:
   Applications: These reports create a clear picture of traffic and usage trends by detailing rent, income, recommendations, and SafeRent score data for all applications.
   Credit Policy: Credit Policy reports allow the user to experiment with changing property acceptance levels and to review visual depictions of what-if" scenarios for better credit policy management. If they like, the user can implement the change immediately online.
   Marketing: Marketing reports track referral sources to discover the source of a propertys best applicants and to gain insight into the effectiveness of marketing initiatives.

   Market Comparison: Market Comparison reports are the first in the industry to enable real-time comparisons of key metrics including rents, deposits, applicant quality, and credit policy. Benchmarking can be done across the portfolio or to gauge performance against competitors in local markets.

About SafeRent
SafeRent, Inc., is the leading provider of online credit and risk management services to the apartment industry. Founded in 1998, SafeRent created the first data-driven approach to screening apartment applicants. The screening services help multi-family property managers/owners harness the power of statistical credit scoring over the Internet to increase net operating income, reduce risk and improve operational efficiency.

SafeRents website earned the Colorado Software and Internet Associations prestigious APEX award for 2001 Web Design of the Year. In April 2002, the Denver Business Journal awarded SafeRent the second Fastest Growing Small Private Company" in Colorado. The company also won the Inman Innovator Award for Most Innovative Use of the Internet from Inman News Features and was included in Forbes ASAP Best of the Web" for 2001. SafeRent is headquartered at 789 Sherman Street, Suite 385, Denver, CO 80203 with sales offices nationwide. The company can be reached at (303) 813-1131 or through its website: www.saferent.com

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SafeRent is a trademark of SafeRent, Inc. All other company and product names are trademarks of their respective owners.