Alliance between leading North American and European Agents Indicative of Strong Growth in Sales Outsourcing

UK based Consalient works with LA based Alleira to offer international outsource solution for sales growth.

London, UK- May 1, 2002:

As companies seek to control the cost of doing business while extending the reach of their sales and marketing capability they are turning more often to outsourcing the entire business process of regional and international sales.

Business Process Outsourcing is a rapidly growing business practice where an entire business function is subcontracted to a specialist organization. While the market for business-process outsourcing services will reach $128 billion this year, this total will rise to about $234 billion in 2005" according to InformationWeek (1). This year, it is suppliers of outsourced sales services that are reporting record growth. Indicative of this growth is a new alliance that has been formed between leading Outsource Sales entities in North America and Europe, creating opportunities for companies on both sides of the Atlantic to gain access to each others market, without the cost of setting up a traditional sales office.

UK-based Consalient Professional Representation, Ltd. and Los Angeles based Alleira have formed an alliance to offer outsourced sales services to European and North American clients. This enables companies in the United States to access European customers, and allows European businesses to enter the lucrative US market.

Richard James, Development Partner with Consalient, said of the alliance We are engaged in ongoing discussions to build a global outsourcing network of specialists with local market expertise. Traditionally, Consalient provides North American technology clients the opportunity to explore the UK and European markets while controlling the operational cost of maintaining an international sales presence. What we are doing now is responding to market demand and offering European companies an opportunity to obtain sales representation in the United States. With this alliance, we are now able to extend the reach of our services into North America, while local clients benefit from having support on their doorstep, including strategic planning and sales campaign management.

Sales outsourcing is about opening doors for the small and medium Enterprise. The traditional business model of establishing a regional sales office with real estate, local management and sales personnel is very expensive, and this has prevented some companies from expanding their sales efforts to international markets. Many companies in the United States today are sitting on some very good products, but lack the capital or international expertise to market those products abroad. The sad part is that their products often have a better chance of success in developing markets." He added. With very little investment, these companies can now become global players and move their products into markets that were previously out of reach."

Los Angeles based Alleira sees this partnership as an opportunity to offer their clients international representation. We are extremely excited about our partnership with Consalient. This alliance gives us coverage in the UK and Europe and we will be able to deliver a broader offering for our US customers that are looking to develop a presence abroad without traditional the high cost of entering a foreign market." Said Ellis Posner, CEO of Alleira.

About Consalient Representation

Focused upon European technology, Internet and telecommunications markets, Consalient grows revenue and market share for its clients through aggressive outsourced sales and marketing services. These services include closing licensing deals, setting up reseller channels, and establishing local partnerships in Europe. Toll Free from the United States 1-888-667-8997, or in the UK +44-208-584-2268. info@consalient.com, http://www.consalient.com/.
Consalient Logo and News page: http://www.consalient.com/Whats_New/whats_new.html

About Alleira

Alleira is a national sales and marketing organization comprised of technology industry professionals. Alleiras core competency is marketing and selling hardware, software, and professional services to: the Fortune 1000; State, Local, and Federal Government; Education; and large private enterprises on behalf of our clients.
Alleira specializes in customer acquisition: engaging new customers for our clients products and services. By winning new business for our clients, Alleira is able to reduce the time and expense usually associated with the hunting phase of the sales cycle. Alleira can be reached by dialing +1-310 242 6663, www.alleira.com, info@alleira.com

1 http://www.informationweek.com/story/IWK20020110S0010
2 http://www.consalient.com/Whats_New/PWC_Outsourcing_Report.pdf