PALO ALTO SOFTWARE AND BIZPROLINK PARTNER TO OFFER INDUSTRY-SPECIFIC BUSINESS PLANS
Palo Alto Software private labels the BizProLink online business communities to provide customers compelling industry resources.
Eugene, Oregon, May 14, 2002 Palo Alto Software, the developer and publisher of Business Plan Pro, the best-selling and top-rated business planning software, today announced an alliance with BizProLink Corporation, the leading provider of industry-specific content and Web services, to offer its suite of business and marketing planning tools throughout the BizProLink Business Network. Palo Alto Software is also private labeling the BizProLink Business Communities to provide their users access to a broad array of industry-specific news and information.
Palo Alto Softwares easy-to-use business planning products allow entrepreneurs, business owners and managers to quickly develop their business plans, write marketing plans, manage their cash flow and plan their Web businesses. In addition to producing award-winning software products, Palo Alto Softwares online content is a definitive source for business planning on the Web. Visitors can browse over 100 sample plans, create a mini-business plan, and calculate their business start-up costs free of charge on the BizProLink Business Network. These online business and marketing planning tools are accessible in the Business Communities of BizProLinks Network and on over 30 BizProLink affiliated sites, including the industry-specific areas of Netscapes Netbusiness and AOLs Careers and Work channel.
The BizProLink Network has an extensive breadth of valuable business resources, and we are excited to offer our business planning tools on their Network as well as provide these industry-specific resources to our users," said Sadie Dressekie, director of strategic marketing for Palo Alto Software. This is an outstanding opportunity for Palo Alto Software to reach another segment of the online marketplace."
Finding effective business planning tools can be challenging for entrepreneurs," said Steven Sponder, CEO of BizProLink Corporation. The addition of Palo Alto Softwares business and marketing planning tools across the BizProLink Business Network enables entrepreneurs to quickly locate and develop industry-specific business plans."
About BizProLink
BizProLink Corporation is the leading distributor of industry-specific Web services and content. The company private labels and hosts a comprehensive suite of business resources for companies seeking to provide their customers with compelling content and services. BizProLink provides over 350 forms of industry-specific content and Web-hosted tools serving 43 vertical sectors.
BizProLink developed a proprietary process (Cross Vertical Personalization) which, for the first time, enables users to combine business content and applications drawn from multiple-industry sectors to build a home page matching their occupation and job function. Leading corporations have chosen BizProLink to provide private-labeled vertical content and Web services. Key
partnerships include AOL,Inc., ADP, IBM, Oracle, Sun Microsystems, Siebel Systems and BroadVision. For more information, contact 954-714-4500 or visit www.bizprolink.com.
About Palo Alto Software
Palo Alto Software, Inc., founded by president Tim Berry in 1988, develops, publishes and markets software products for use with personal computers. Business Plan Pro is the best-selling business planning software in the U.S. retail market, according to NPD Intelect (formerly PC Data). Palo Alto Software's other products include Web Strategy Pro, Marketing Plan Pro, Cash Plan Pro, Advertising Plan Pro, and Business Plan Toolkit for Macintosh. Palo Alto Software's product line offers know-how" solutions that have made it the market leader in its category. Palo Alto Software's award-winning site, www.bplans.com, continues to be one of the highest traffic sites in the small business arena, offering numerous business planning resources. Palo Alto Software is a privately-owned corporation based in Eugene, Oregon. More information about Palo Alto Software's products are available on the company website, www.paloalto.com.
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