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Feature-Rich Devices Will Lead to Mobile Handset Market Recovery
Despite the turbulence of the past eighteen months there is much for the handset industry to look forward to.That is the message from a new report from wireless industry analysts ARC Group.
London, 09 May 2002 (ARC Group): Despite the turbulence of the past eighteen months there is much for the handset industry to look forward to.That is the message from a new report from wireless industry analysts ARC Group. After dropping to 385m units in 2001, ARC Group expects handset sales to recover slightly this year, reaching 430m. Beyond 2002 ARC Group predicts steadily improving market conditions and sales of 880m units in 2007.
To view Worldwide Handset Sales, 1999-2007 chart (source: ARC Group),visit: http://www.arcgroup.com/reports/fmh-2002/pr-graph.gif
One of the key reasons for such optimism is the arrival of feature-packed handsets to support 2.5G and 3G network launches. Given the importance of the replacement handset market in developed markets, this will compel users to upgrade their handsets. EMS, MMS, colour displays, Java and cameras will all encourage users to buy. Furthermore, such features enhance
operators' data service offerings.
ARC Group consultant, Steven Hartley says, "After eighteen months of hard times,
there appears to be light at the end of the tunnel. The handsets to be released
in 2002 support an extremely impressive array of new features and users will certainly want to upgrade. Also, manufacturers are now leaner and more aware than ever of return on investment. This all makes for an encouraging outlook for the industry."
Nonetheless, challenges remain such as increasing functionality without compromising price, form factor or battery life. Given the complexity of these challenges, industry players need a clear assessment of the industry's future.
Future Mobile Handsets 2002-2007 provides comprehensive analysis of:
| | - Opportunities and challenges facing market players
- Extensive forecasts by technology and region to 2007 including:
>>Handset shipments
>>Mobile Subscribers
>>Worldwide mobile data users
>>New technologies such as Bluetooth and Java
- Handset and market roadmaps for 2002-2007
- Product positioning and market segmentation
- User Interface - The affect of new technologies on the user experience
- Evolving form factors
- Detailed profiles of industry leaders, including Nokia, Sony Ericsson &
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Samsung
Notes to editors:
ARC Group (www.arcgroup.com) publishes in-depth strategic research reports and provides consultancy on wireless internet, wireless technologies and infrastructure, digital broadcasting, broadband access, telematics and optical communications.
For more information , please contact:
Chrystelle Chalvin, Sales & Marketing Manager, ARC group
Tel: +44 (0) 1932 266 917
chrystelle.chalvin@arcgroup.com
http://www.arcgroup.com
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