msdbm Spins Out Product Group; Integrates Parent Company SourceLink Identity

Los Angeles, CA (May 2, 2002) -- msdbm/SourceLink announced today a new spin-off company, SourceLink Software Solutions Group (SSG). The new entity will be headed by Robert McKim, former msdbm CEO and will provide a set of customer relationship management software tools targeting midsize to large businesses.

Los Angeles, CA (PRWEB) May 11, 2002 -- msdbm/SourceLink announced today a new spin-off company, SourceLink Software Solutions Group (SSG). The new entity will be headed by Robert McKim, former msdbm CEO and will provide a set of customer relationship management software tools targeting midsize to large businesses.

msdbm co-founder Evelyn Schlaphoff takes over as CEO of msdbm/SourceLink. Schlaphoff is committed to continuing msdbm/SourceLinks industry leadership in advanced database management.

We are both very enthused about what this evolution holds. First, we can each focus on an individual strength of our business. And, we can offer more to the marketplace than ever before." reports Schlaphoff. The integration of the SourceLink identity more closely aligns us with our sister companies, with whom we rank as the 7th largest direct marketing company in the US."

msdbm/SourceLinks core Executive team is comprised of Robert McKim, Chairman; Evelyn Schlaphoff, President and CEO; Brian Mulford, CTO; Jennie Lha, Vice President of Marketing and Business Development; Ellen McKewen, Director of Client Services; Kitna Halim, Director of Customer Management; and Rebecca Amos, Controller.

msdbm/SourceLink is a Westwood-based database marketing company serving large national and international clients within the automotive, travel & hospitality, high tech, entertainment, retail, publishing and recreation industries. Founded in 1991, msdbm/SourceLink was recognized by the readership of the DM Review as one of the nations Top 100 technology companies in 2001.

Schlaphoff previously served as CIO of msdbm. Evelyns unique blend of technology and marketing training offers clients expertise in their database marketing efforts," states McKim. Schlaphoff is a native of Waverly, Nebraska, and currently lives in the Westwood area of Los Angeles.

msdbm/SourceLink has offices at 10866 Wilshire Blvd., Suite 650, Los Angeles, CA 90024. Phone (310) 208-2024 or fax (310)208-5681. www.msdbm.com

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