Grassroots Urban and Youth Marketing, June 17-18th, Wyndham Chicago - Chicago, IL

Get an "in" with your target market through effective grassroots and event sponsorship ranging from hair salons, to car dealerships, churches to popular neighborhood hangouts... Success stories of brands that have been over the-edge by cultivating power segments like urban youth, teens & tweens, multicultural women and other influential segments.

New York City
May 06, 2002

Urban Marketing Experts to Convene in Chicago To Discuss Cutting Edge Grassroots Marketing Strategies---Verizon, Colgate, HBO, MTV, John Hancock to participate

Strategic Research Institute New York is bringing together urban marketing pioneers and thought-leaders to discuss effective ways in which companies can cultivate relationships with urban and youth markets. One of a premier series of 45 plus multicultural and urban marketing conferences, this forum will present a spectrum of new opportunities for both Fortune 500 and niche urban brands. The sessions will cover a spectrum of grassroots events ranging from hair salons, to street teams, to urban-faith channels, ball games, retail parking lots, dealerships and more. Verizons Executive VP of Consumer Marketing, will discuss Teens & Tweens" on June 18th. For more information, contact rranganathan@srinstitute.com or visit http://www.srinstitute.com/cm377. Phones 1-212-967-0095x252

Conference highlights include sessions on:
-Urban Market Trends and Research Insights
-John Hancock and Major League Baseball- Cross branding case study
-Online and Offline Sampling
-Over-the-edge case studies and cross branding partnerships
-Promoting Health Fairs for Community Outreach- Radio Unica-Wal-Mart Case Study
-National Kidney Foundation Case Study on Measuring ROI for Grassroots Marketing
-Colgate Palmolives Oral Health campaign in urban schools- Case study
-Viral Marketing/Peer-to-peer marketing workshop session by Omar Wasow, BlackPlanet.com
-Leveraging Rich Media for Interactive Games- Makinita
-Sports and Event Sponsorship Must --Knows by Relay Sports Worldwide

A limited number of sponsorship and exhibit opportunities are also available. For additional information contact Rupa Ranganathan, Ethnic Strategist at 212-967-0095x252 or send email to rranganathan@srinstitute.com. Website http://www.srinstitute.com/cm377