NVU Productions Unveils Creative for Britney Spears WFX: Wireless Fan Access; Product Debuts Exclusively at Best Buy Stores Nationwide

NVU Productions, the premier celebrity-brand marketing services firm, celebrates this week the launch of WFX's Britney Spears Wireless Fan Access at approximately 500 Best Buy stores. Chosen as exclusive creative partner by WFX and their technology partner Samsung, nvu Productions developed the package and product design, as well as content for the new service that gives fans a "virtual backstage pass" to Britney's world.

CHICAGO, May 10, 2002 (PRWEB) May 15, 2002 -- NVU Productions, the premier celebrity-brand marketing services firm, celebrates this week the launch of WFX's Britney Spears Wireless Fan Access at approximately 500 Best Buy stores. Chosen as exclusive creative partner by WFX and their technology partner Samsung, nvu Productions developed the package and product design, as well as content for the new service that gives fans a "virtual backstage pass" to Britney's world.

The WFX kit provides a three-month subscription to exclusive wireless content and features collectible Britney merchandise, including a unique membership card, a replica tour laminate with lanyard and exclusive static cling decal, all in a hangable, compact blister-pack.

"WFX is an exciting new way for me to stay connected with my fans," said Britney Spears. WFX members will receive surprise voice and text messages from Britney Spears herself, as well as other interactive entertainment content, all to their wireless phones, including fashion tips, trivia, interactive polls, horoscopes, and monthly contests and related promotions.

"Our goal was to create a sleek and exciting package that expressed the excitement of the offering inside," said Jim Forni, President of nvu Productions. "Ultimately we wanted to communicate that WFX offers the experience and access to Britney Spears that fans always wished for."

The WFX Britney Spears offering is just the latest phase of nvu Productions continuing management of Britney's visual identity. Other work includes the creation of the hugely popular BritneySpears.com, as well as their award-winning tour merchandise, packaging and advertising for the THQ/Sony Playstation and GameBoy Advance game, and philanthropic efforts like the Britney Spears Foundation and the MathMastery poster campaign.

"We were really excited to work with nvu on this project," said Jed Alpert, President of WFX. "We couldn't think of a better group to handle the creative and we were delighted by what they came up with. WFX is revolutionary in the marketing and distribution of wireless entertainment, and they really captured that."

About nvu Productions

Chicago-based nvu Productions is a celebrity-brand marketing services firm, offering a full line of communications and merchandising solutions to the brightest talent in the world. Be it print, web, video, multimedia or branded merchandise, nvu Productions conceives, designs and produces exclusive visual content for multiple mediums and touchpoints. The result is a more direct emotional connection between personalities and their fans.

About WFX, LLC

New York City-based WFX, LLC is a wireless entertainment network dedicated to the production and retail distribution of products compatible with all major digital handset manufacturers and carriers. WFX's proprietary programming takes advantage of current wireless technology and utilizes a combination of music, voice messages and text-based data to deliver a unique, real-time entertainment experience featuring the world's leading music and cultural icons.

About Best Buy Co., Inc.

Minneapolis-based Best Buy Co., Inc. (BBY) is North America's number one specialty retailer of consumer electronics, personal computers, entertainment software and appliances. The Company operates retail stores and commercial websites under the names Best Buy (BestBuy.com), Future Shop (FutureShop.ca), Magnolia Hi-Fi (MagnoliaHiFi.com), Media Play (MediaPlay.com), On Cue (OnCue), Sam Goody (SamGoody.com), and Suncoast (Suncoast.com). The Company reaches consumers through more than 1,900 retail stores in the U.S., Canada, Puerto Rico and the U.S. Virgin Islands. For more information on Best Buy, visit our virtual pressroom at http://onlinepressroom.net/bestbuy.