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All Press Releases for May 15, 2002 Subscribe to this News Feed    
 

Auntie Annes, Inc. Selects MyAdGuys Brand Management Solution

MyAdGuys, a leading provider of web based brand management tools, announced today that Auntie Annes, Inc., a leader in mall-based snack foods, is the newest client to implement their unique online marketing solution.

MyAdGuys, a leading provider of web based brand management tools, announced today that Auntie Annes, Inc., a leader in mall-based snack foods, is the newest client to implement their unique online marketing solution.

For Auntie Annes, MyAdGuys ensures that all their franchisees now have access to an online platform of marketing tools including marketing news, research and media planning. Importantly, franchisees also have the ability to instantly edit, customize and produce virtually all of the brands marketing materials such as ads, coupons, flyers, point-of-sale and other promotional materials.

"MyAdGuys is a terrific solution for our busy franchisees and agents. Its easy to use, convenient and very cost efficient for everyone involved," said John Vanderzell, Director of Marketing.

R. Shane Kennedy, Founder and President of MyAdGuys added, "Were very happy to have Auntie Annes on board. They are now able to share new materials within their franchise system on an immediate basis rather than waiting for seasonal adkits. This option gives everyone a much greater ability to react to national and local market changes."

Auntie Annes, Inc. is the franchisor of Auntie Annes Hand-Rolled Soft Pretzels. Founded in 1988 when Anne Beiler opened her first pretzel stand in a local farmers market, the Company is committed to exceeding the expectations of customers by providing a premium product, in a sparkling clean store, with friendly customer service. Today, Auntie Annes supports over 700 pretzel locations worldwide.

MyAdGuys provides Fortune 1000 clients with a unique web-based brand management solution that enhances brand equity while greatly reducing costs. MyAdGuys was founded in 1999 by three New York City advertising executives to electronically deliver agency resources and assistance to corporate channel partners across the globe including franchisees, value-added-resellers, agents, dealers and sales staff. MyAdGuys is a privately held company based in New York City.

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CONTACT INFORMATION
Shane Kennedy
MyAdGuys, Inc.
646.424.2102
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