NJ MARKETING COOPERATIVE ANNOUNCES APPOINTMENT OF MARA GORDON SAMUELS AS SENIOR MARKETING CONSULTANT Marketing Executive Joins MaxProMarketing to Lead Development of Measurable Marketing Programs

MaxProMarketing, LLC today announced the appointment of Mara Gordon Samuels to the newly created position of Senior Marketing Consultant. Gordon Samuels' responsibilities will include overseeing the firm's communications, public relations and consulting functions. Gordon Samuels has held a variety of marketing and public relations roles at industry leading companies such as Cisco Systems, Novell and Telcordia Technologies (formerly Bellcore).Recently launched, MaxProMarketing is a marketing cooperative dedicated to changing the way marketing services are provided.

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For Release May 14, 2002

NJ MARKETING COOPERATIVE ANNOUNCES APPOINTMENT OF MARA GORDON SAMUELS AS SENIOR MARKETING CONSULTANT
Marketing Executive Joins MaxProMarketing to Lead Development of Measurable Marketing Programs

Highlands, N.J. -- MaxProMarketing, LLC today announced the appointment of Mara Gordon Samuels to the newly created position of Senior Marketing Consultant. Gordon Samuels' responsibilities will include overseeing the firm's communications, public relations and consulting functions. She will report to company founder and president Eileen Huffman and will be based in Highlands, NJ. She will begin on May 14, 2002.

Gordon Samuels has held a variety of marketing and public relations roles at industry leading companies such as Cisco Systems, Novell and Telcordia Technologies (formerly Bellcore). Prior to her work in the telecommunications and high-tech field, she served as marketing director for a division of Russ Berrie, a New Jersey-based distributor of popular toys and gifts. Additionally, Gordon Samuels is a member of several professional associations including the International Association of Business Communicators and the American Marketing Association.

"Mara Gordon Samuels will bring to our present and prospective clients over 15 years experience in business markets," said Huffman. "Mara's strength lies in helping clients increase market and mind share by working with them to develop effective and measurable marketing communications strategies. In today's crowded and competitive market, exceptional marketing is more necessary than ever, but the strategies must be different. This is where Mara will add great value to our team, by helping our clients turn marketing expenses into great investments in their future."

Recently launched, MaxProMarketing is a marketing cooperative dedicated to changing the way marketing services are provided. The companys philosophy emphasizes that successful marketing and communications activities must be measurable and targeted to support specific strategic business objectives. Additionally, MaxProMarketing is committed to providing services under a strict code of ethical conduct: to always provide fair and measurable services to its clients; to always act in the clients' best interest; and to always be accountable for any commitments undertaken as a trusted client advisor.

"It has been my good fortune to work with talented marketing professionals throughout my career. By launching MaxProMarketing as a cooperative, my goal was to bring all that talent together and work to change the way marketing firms operate and are valued," continued Huffman. "With Mara's knowledge and experience she will be a great addition to our MaxPro team, perfectly compliment our business objectives, and bring to our clients qualities critical to effective communications-qualities such as imagination, creativity and common sense."

A cooperative-based marketing firm headquartered in Mount Arlington, New Jersey, MaxProMarketing consists of senior-level professionals from a variety of industries who have been applying their special skills for companies ranging from Fortune 500 corporations to startups. MaxProMarketing consultants have years of experience performing strategic and tactical marketing functions, from executive level strategic planning to designing complete advertising, public relations, branding and product realization campaigns. MaxProMarketing is dedicated to providing smart ideas at smart prices. More information about the company is available at www.maxpromarketing.com, or by calling 1-973-398-3339.

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