|
Swivel Media Launches New Website and Appoints Advisory Board
May 5, 2002
NEWS RELEASE
FOR IMMEDIATE USE
FOR MORE INFORMATION, CONTACT: Erik Hauser (415) 355-1586
Swivel Media Launches New Website and Appoints Advisory Board
(San Francisco, CA) -- Swivel Media announced the launch of its new guerrilla marketing website and appointments to its new advisory board today. The new Swivel site allows our prospective clients to get a better feel for the company," said Erik Hauser, President & CEO of the San Francisco-based company. Swivel has been involved in so many exciting projects that it was hard for our site to keep up. The new site brings a whole new dimension for Swivel, giving us the ability to relay over the Internet just how great of a job the company does."
Recent projects of Swivel Media include:
· (REEBOK FITNESS WATER) - Swivel Put together a seven city guerilla marketing program for the launch of the brand new fitness water. The program included branded vehicles, account specific marketing, and tons of guerilla marketing. Go check out the case study on the site.
· (CNET) - Orchestrating a campaign for CNET to boost consumer registrations. Swivel staff wore bright yellow costumes and distributed sweepstakes pieces outside the Giants baseball games.
We were able to meet our promotional goals by quadrupling the number of average weekly registrations in the weeks following the guerilla marketing efforts," said Judy Lee, Promotions and Marketing Manager, CNET Networks, Inc.
· (Citysearch) - Creatively marketing the launch of Citysearch.coms LA site. Guerilla tactics included floor branding or Guerilla Dance" with vinyl lettering on the floor, spray chalk stencils throughout LA County sidewalks, bus magnets, sunset pieces hung over pier rails, barstool branding, table tents and theatre movie seat branding.
The monthly traffic increased 500%. Site traffic went from 200,000 page views to over 1,000,000 in the month of the promotional activity," said Lisa Glasser, Citysearch, LA Marketing Manager.
· (Hot Jobs) - Creating a campaign to drive traffic to Hot Jobs.com. Soapbox messages, sweepstakes for a party atop the Space Needle, samples, low-tac adhesives on escalators and elevators, and chalk hand stencils on stairs and buildings increased registrations by 40%. Other results included numerous TV, news and trade mentions, and increased e-mail addresses for the client base.
How does Swivel keep up with new tactics and growth? The advisory board allows us to make sure that the company continues on its track of accelerated growth," said Hauser. We have selected individuals that have the experience to turn Swivel into the industry leader." The advisory board is:
Nick Freeman - Principal Primary Productions
Mike Bawden President/CEO Brand Central Station
Jonathan Cronin VP of Marketing Clearly Canadian US Operations
Brett Hauser VP Client Services Genuone
Francie Finn Manger of Marketing Promotions (The Bonneville Group/Group3)
Jerry Katz COO Artistique, Inc.
The traditional marketing paradigm has shifted greatly. Dollars that were once allocated for traditional media are being spent on non-traditional advertising," explained Hauser. And companies are finally starting to see just how effective it is to put a smiling face and a handshake with the delivery of their brand message. In todays marketplace consumers are looking for more than a TV, print, or radio ad. They are looking to see that a company really wants their business. Swivel gets out there everyday and builds the necessary goodwill with the consumers. Swivel is ready to lead the way in the new marketing revolution."
For a little more aggression and to push the envelope, Swivel Media provides guerilla, grassroots, event, and mobile marketing services to its clients. Swivel delivers the most effective campaigns in the industry. Visit http://www.swivelmedia.com for additional information and FREE Case Studies.
Contact Erik Hauser, CEO & Founder of Swivel Media:
(415) 355-1586 or via e-mail: erik@swivelmedia.com
###
|
