S. R. Ware Associates, Inc. Introduces Two Online Magazines For Sales Representatives And Managers In The Pharmaceutical, Biotechnology, and Laboratory Industry

The Outstanding Representative Digest© and Outstanding Manager Digest© are exciting, funny, and insightful online, subscription-based magazines designed for new and experienced salespeople to improve not only their learning curve," but also their sales fastball."

DOWNINGTOWN, PA -- May 25, 2002 -- S. R. Ware Associates, Inc. (SRWA) announces the publication of two Internet, subscription-based magazines: Outstanding Representative Digest© (ORD) and Outstanding Manager Digest© (OMD). The new publications, already gaining popularity with pharmaceutical industry sales representatives and managers, will educate and entertain all salespeople with innovative, funny, and original articles written by experienced SRWA consultants, physicians, and nationally known advisory board members.

Once the rep is in the field, they find that making calls and closing sales is not as easy as suggested during training," says Ron Sheeley, principal consultant and business development leader for SRWA. ORD and OMD takes the salesperson to the next skill level, helping them to leapfrog their competitors."

Featured articles include:
*   Are you a tell-tell-tell-close detailer?"
*   Think like a CEO -- managing your territory UP the chain of command",
*   The art of using a reprint in a 30-second detail",
*   Increasing your chances of seeing the difficult-to-see physician," or
*   The good news is you have been promoted. The bad news is you have been promoted. How to survive your first day as a manager".

Sales training does an excellent job of preparing new and experienced representatives for the job of territory management, seeing clients, and delivering the sales message. However, for most representatives and managers, it does not end there. They are hungry for information on the HOW of sales and sales management. ORD will help the rep with tips, advice and strategy on what they really need to be a success. OMD is for the manager -- new or experienced -- who would like to hone their interviewing skills, develop new management techniques, or learn how to manage a problem representative.

SRWA intends to market OMD and ORD to pharmaceutical, biotechnology, and laboratory company training departments, field sales management, and directly to interested groups of managers and representatives. Subscribers are sent an e-mail alerting them to visit the SRWA password-protected corporate web site (http://www.srwa.net/client/ORD or http://www.srwa.net/client/OMD) as each issue becomes available. Each issue contains one, two, or three articles depending on the annual subscription purchased. Interested individuals or companies that would like to preview an issue should contact SRWA (info@srwa.net) for a complimentary used-id and password.

ORD is an innovative concept," says Steve Ware, SRWA President, unlike anything found on the market today. We want to take highly motivated reps that already have a good learning curve" and help them to develop a sales fast ball." Our funny, lighthearted, sometimes irreverent approach encourages reps to keep learning. Companies who supplement their training with our publications find they have a better trained, better motivated, and better prepared rep staff."

About Outstanding Representative Digest© and Outstanding Manager Digest©.
Annual subscriptions are available from S. R. Ware Associates, Inc. and are delivered on-line or via electronic documents (PDF). Subscribers may elect to receive one, two, or three articles with each issue. To find out more about SRWA publications and training concepts, call 610-321-6191 or e-mail SRWA at info@srwa.net.

About S. R. Ware Associates, Inc.
S. R. Ware Associates, Inc. (SRWA) opened its doors in 1995 as a contract consultant group focused on pre- and post-launch pharmaceutical, biotechnology, or laboratory products requiring approval from Medicaid, Medicare, or other entities. SRWA President and founder Steve Ware is a 25-year veteran of pharmaceutical sales, market research, knowledge management, and opinion leader development. Mr. Ware is a graduate of the University of Tennessee, a member of the American College of Healthcare Executives, and the Medical Marketing Association. Ron Sheeley, a graduate of Illinois State University, SRWA principal consultant and business development leader, and a 30-year pharmaceutical sales veteran, joined SRWA in 2001 as an expert in sales training, recruitment, management, and business development. SRWA draws upon a cadre of experienced associates with expertise in lobbying, sales management, advocacy, and a variety of therapeutic areas. More information about SRWA is available by visiting http://www.srwa.net.

Attention Editors
Graphs, charts, and citations as well as interviews with the authors are available by contacting Steve Ware at srwa@srwa.net. Editors may obtain screen shot examples by visiting http://www.srwa.net/download/download.html.

Of Interest to: Pharmaceutical, Biotechnology, and Laboratory Industry Editors, Education, Sales Training, and Sales Management Editors, and Regional Media Editors (Pennsylvania/New Jersey/Philadelphia, Tennessee/Nashville/Knoxville/Cookeville, Indiana/Indianapolis, and Colorado/Denver)
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