CALOR GAS TURN UP THE HEAT WITH CYBER IT SOLUTIONS

Two years ago most businesses were quite content to simply own a web site. Last year, some were realising they needed to compete directly against their competitors sites to attract visitors to their site.Today many companies are looking at their web sites and asking, why they don't meet expectations? Surely the website must be able to deliver a tangible benefit, generate business and increase overall profit. If advertising or direct mail never generated a single sale, companies would start asking some serious questions as to why its not working." Companies are beginning to understand that if people don't visit their sites then it does not matter how much it costs or how flash it is, it is not much use!

Established as one of the leading UK companies in the field of web site marketing, Cyber I.T. Solutions.co.uk has just 'opened its doors' to the wider business community to provide the kind of support previously only available to Internet service providers, advertising agencies and top web site design companies.
The Internet is a maturing market. Two years ago most businesses were quite content to simply own a web site. Last year, some were realising they needed to compete directly against their competitors sites to attract hits to their site. Cyber I.T. MD, Jeff Green explains: "Today many companies are looking at their web sites and asking, why they don't meet expectations? Surely the website must be able to deliver a tangible benefit, generate business and increase overall profit. If advertising or direct mail never generated a single sale, companies would start asking some serious questions as to why its not working."
He continued, "Companies are beginning to understand that if people don't visit their sites then it does not matter how much it costs or how flash it is, it is not much use - that's where we come in!"
Cyber I.T. Solutions specialise in delivering relevant pre-qualified and interested visitors to clients sites. Until recently Cyber I.T. were reliant on a variety of service partners to explain the necessity of effective web design and on-line marketing, they then provided these services on behalf of these partners.
"However we are now finding that companies are putting two and two together for themselves and approaching us directly. So, the next logical step for us was to 'come out of the proverbial closet' and let businesses know who we are and exactly what we can do for them," Jeff comments.
Last year Calor Gas approached Cyber I.T. Solutions with a typical marketing problem that effects most businesses today - that of driving relevant visitors to their new web site. In this case, www.calorbbqshop.co.uk. The solution suggested for their particular need was the creation of a "partner site ".
Simply put a partner site is a web site designed to perform exceptionally well on search engines. It attracts relevant visitors and directs them to your main web site, it also offers rich content to these visitors and can stand on its own as a valuable source of information.

Within one month from launch their partner site was generating 300,000 extra hits per month, and the sales of BBQ's over Christmas exceeded the August sales!

Similarly, when it comes to e-mail marketing, how many of us get volumes of unsolicited e-mail? At Cyber I.T. Solutions, we never send out unwanted mail. As with everything on the net, there are no shortcuts. Subscriptions to emails and newsletters must be built in a steady fashion to ensure long term benefits
Jeff goes on to explain. "The result is an incredibly loyal database of prospective customers who are much more likely to purchase your product when the time is right. Not only that, but the potential for new recruits at little cost to the company is very high because of the power of word of mouth. Simply, put recipients of good and useful information send it to their friends. They practically do the marketing for you. Talk about relationship marketing at its best!"
So, why are the vast majority of companies still content to sit on their site, pointedly ignoring the fact that the site is really not doing anything for their business?

Jeffs opinion is clear, "Its all about expectation. Theres no precedent. Theres no measurement or benchmark of what is a successful site or even what to use as a measurement -- hits? visitors? traffic? Sessions?
The terms are used liberally by many and are interchanged with little true understanding.
"Little wonder because most of the IT industry is still not sure. Companies are struggling to move fast enough, very often even the most senior directors dont know which way to turn. They are being bombarded from all sides with incredulous offers. Most are scams at worst, and just plain lack of understanding and ignorance at best. Our results speak for themselves.
Never has the marketing industry been so transparent. When we see our clients generating six figure sales from their web site alone, we know what we do works."

Clearly the question is not whether online marketing is a competitive advantage but who will wake up to take advantage of it quickly enough to really exploit its advantage over their competitors. Those businesses that refuse to listen will miss out spectacularly. Those who are open minded, willing to learn and most importantly 'do, will be the winners in the next 2- 5 years.

Cyber I.T. solutions offer true bespoke solutions. Whether a Corporate or an SME, they will develop a strategy to suit your budget that will get results.

To find out how you can benefit from this service either call on 01527-450537 or visit their web site at CyberitSolutions.co.uk