Customer Communications Group to Share Cutting Edge Ideas to Pack More Punch into a Current Loyalty Program at DMD Marketing Conference

Customer Communications Group (CCG) will reveal cutting-edge ideas on how companies can re-energize and pack more punch into a current loyalty program at the Direct Marketing Day (DMD) Marketing Conference New York. Sandra Gudat, CCGs President and CEO, will be presenting at the conference June 17 -- 19, 2002 in New York City. The conference will be a forum of new ideas and technological advances and provide valuable information in e-commerce, technology, media, database and creative services.

DENVER, May 30, 2002 - Customer Communications Group (CCG) will reveal cutting-edge ideas on how companies can re-energize and pack more punch into a current loyalty program at the Direct Marketing Day (DMD) Marketing Conference New York. Sandra Gudat, CCGs President and CEO, will be presenting at the conference June 17 -- 19, 2002 in New York City. The conference will be a forum of new ideas and technological advances and provide valuable information in e-commerce, technology, media, database and creative services. DMD Marketing Conference will have over 85 idea-packed sessions, 25 "Ask the Expert" consultation centers and key addresses all led by over 170 "A" level speakers.

Gudats presentation, "Cutting Edge Ideas to Refresh Your Customer Loyalty and Retention Initiatives," will evaluate an existing loyalty program from the inside out, detail ways to prevent a loyalty program from going stale and highlight new ways to re-energize current loyalty and retention initiatives. Gudat will also share valuable case studies on how various industries and organizations rejuvenated their program initiatives.

Gudats diverse background in consulting, database marketing, advertising, retail and business management has given her the vision to understand the impact relationship marketing has on a company and the skills to implement that vision. Gudats broad-based experience has provided her with the marketing skills and database expertise to strategically design and successfully implement relationship marketing programs for various clients in the retail and financial fields, including Alamo Rent A Car, Chase Manhattan Bank, Kohls Department Stores, Mellon Bank and Nordstrom. Gudat has been a featured speaker at marketing conferences including the Direct Marketing Associations Annual Conference, National Center for Database Marketing Conference and the Retail Advertising and Marketing Associations Retail Advertising Conference.

About Customer Communications Group
Customer Communications Group (CCG) pioneered the concept of relationship marketing 25 years ago and continues to prove its leadership position by delivering results that can increase sales 8 percent to 15 percent and generate 200 percent to 400 percent ROI.

As a full-service relationship marketing agency, CCG offers expertise in strategic consulting, data-driven research, creative communication and multimedia solutions ranging from print production to Web site development. CCG also offers creative and production services for newsletters, magazines, collateral materials, fax-back systems, e-mail and direct marketing communications that support cross-sell, upsell, customer retention and reactivation efforts.

Implementing profitable programs for Fortune 1000 clients in industries including retail, financial and telecommunications, clients have included Hibernia, IBM, Kohls, Nordstrom, Pier 1 Imports, Tommy Hilfiger and Wachovia.

For more information about Customer Communications Group, visit www.customer.com or contact Lane Ware, Senior Vice President of Consulting and Account Management of Customer Communications Group, 12600 West Cedar Drive, Denver, CO 80228; (303) 986-3000; (800) 525-0313; Fax (303) 989-4805; or lane@customer.com.