New Online Diagnostic Tool Improves Communication and Connection In 4 Simple Steps

$6.7 billion is spent globally on Customer Relationship Management software in 2001, CRM has become a key term in the vocabulary of managers, sales teams and webmasters alike. Now, however, businesses are learning that technology alone does not a successful CRM system make -- and that behaviour, communication and culture are equally important factors. Here's a tool diagnostic online tool that embraces all of the above.

With $6.7 billion being spent globally on Customer Relationship Management software in 2001, CRM has become a key term in the vocabulary of managers, sales teams and webmasters alike. Now, however, businesses are learning that technology alone does not a successful CRM system make -- and that behaviour, communication and culture are equally important factors.

One business in particular, is embracing both CRM technology and culture, with the launch of their new online diagnostic tool: The TPI Connections Tool.
http://www.transformpeople.com/connections/tpiintroduction.htm

The TPI Connections Tool takes under five minutes to complete, and has been designed to meet the needs of organisations that see their future success linked to building long-term, added value relationships with their customers. The sophisticated tool helps individuals and businesses to connect and engage with others quickly and efficiently in four simple steps, by providing a detailed behavioural snapshot, action plan and strategy for building effective connections for tangible results. There is a downloadable pdf file that visitors to the website can download at http://www.transformpeople.com/downloads/tpi_connections_tool.pdf

An Intuitive Tool For Managers, Negotiators, Sales People and Presenters
Rising above regular sales techniques, the Connection Tool builds on both CRM technology and behavioural understanding. It provides benefits for anyone who:
Ø   Plans and conducts team meetings
Ø   Sells in any environment where relationships are critical to success
Ø   Prepares presentations, ranging from one-to-one or one-to-many
Ø   Manages and motivates colleagues.

The output provides a written summary of the main characteristics of the person, with an overview of how they act when under pressure. It also provides an overview of what drives that person, with key tactics and strategies for better connection.

The TPI Connections Tool grew out of Transform People Internationals experience in delivering organisational change in many global corporations across a wide cross-section of vertical markets ranging from communications and technology to packaging. As well as an acute awareness that, by understanding behaviour, businesses can improve communication and develop relationships more successfully.

Behavioural Analysis: A Key Component of Successful CRM
How you assess the person youre developing a relationship with and how you engage with that person are crucial to making CRM more effective. Says Ian Mills, Director of Transform People International (TPI),

This tool has been designed to help individuals and businesses communicate quickly and easily with even the most challenging colleagues, customers and partners."

It aims to help them learn what they should do to establish and develop relations for the long term, that will have tangible benefits," says Ian. By providing a snapshot and behavioural analysis of an individual, users of the tool can adjust their style to deal effectively with different people."

Develop A Person-to-Person Connection Strategy
Step 1: Enter basic details of the person you want to connect with.
Step 2: Identify core behavioural style of that person by dragging the bar against quadrants (Dominant/Influential/Steady/Compliant) to suit.
Step 3: Refine the characteristics using specific indicators, ticking those that accurately describe the person you want to connect with.
Step 4: Delivers the output: a refined graph with a summary, descriptor, helpful catchphrase, plus a core strategy. This includes the main characteristics of that person, an overview of how they act when under stress and some examples of what causes them to become stressed. The report also includes key tactics and strategies for better connection with an overview of what drives the person and key factors to remember in your communication with them. View the output online, or print it or email it or save it and attach to your own CRM system. Or create another connection strategy.             

About Transform People International
Transform People International Ltd is a global management consultancy headquartered in the UK. It operates in over 30 countries and has a high profile, blue-chip client list, including Reuters, Dow Chemical, Rexam plc, Unisys and Compaq Computer Corporation. The company specialises in bringing about transformation in businesses by addressing organisational change issues. This may take the form of key strategic consultancy projects, or bespoke training and development work, or conference facilitation.

For More Information Contact:
Ian Mills
+44 (0)1672 520003
Email: ian.mills@transformpeople.com
www.transformpeople.com
www.transformpeople.com/connectionstool

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