Customer Communications Group Celebrates 25 Years of Improving Customer Relationships - CRM Alive and Kicking 25 Years Later

Customer Communications Group (CCG) is celebrating 25 years of improving its clients customer relationships this month. CCG has been practicing customer relationship management (CRM) and creating programs that win customer loyalty, drive bottom lines and deliver measurable sustainable results for Fortune 1000 companies for over two decades.

DENVER, May 31, 2002 - Customer Communications Group (CCG) is celebrating 25 years of improving its clients customer relationships this month. CCG has been practicing customer relationship management (CRM) and creating programs that win customer loyalty, drive bottom lines and deliver measurable sustainable results for Fortune 1000 companies for over two decades.

"Relationship marketing allows companies to seize and sustain a competitive edge by developing and expanding relationships with their existing customers," said Sandra Gudat, president and CEO of Customer Communications Group. "Relationship marketing is the cornerstone of our success."

Back in 1977, Customer Communications Group was known as Continental Communications Group and was a one-man operation in downtown Denver. Owner, John Klug, wrote his clients newsletters himself, printed 10,000 copies per month with clients logos on them and then delivered the newsletters to his clients. CCGs staff now consists of strategists, consultants, statisticians, account managers, sales personnel and creative and production professionals that are well versed in the trends, changes and challenges in the marketing industry today. Some of Klugs early clients included: First Union, Hibernia National Bank and United Bank of Denver now known as Wells Fargo. Hibernia is still a long-standing client of CCG. Now, as a full-service relationship marketing agency, CCG has helped its retail, financial and telecommunications clients develop programs that deliver measurable, sustainable results that generate 200 to 400 percent return on investment and 8 to 15 percent revenue growth.

"We have been working with CCG for many years and we truly enjoy the relationship we have with them," said Stan Demarest, senior vice president of segment management at Hibernia National Bank. "We congratulate CCG on its 25th anniversary and wish them many more years of success."

CCG is an industry leader in the CRM industry. Its staff will be speaking at over eight relationship marketing industry conferences this year including the Retail Advertising and Marketing Associations Retail Advertising Conference, National Center for Database Marketing Conference, the American Bankers Association Financial Services Customer Conference and the National Retail Federations CRMretail Conference.

About Customer Communications Group
Customer Communications Group (CCG) pioneered the concept of relationship marketing 25 years ago and continues to prove its leadership position by delivering results that can increase sales 8 to 15 percent and generate 200 to 400 percent ROI.

As a full-service relationship marketing agency, CCG offers expertise in strategic consulting, data-driven research, creative communication and multimedia solutions ranging from print production to Web site development. CCG also offers creative and production services for newsletters, magazines, collateral materials, fax-back systems, e-mail and direct marketing communications that support cross-sell, upsell, customer retention and reactivation efforts.

Implementing profitable programs for Fortune 1000 clients in industries including retail, financial and telecommunications, clients have included Hibernia, IBM, Kohls, Nordstrom, Pier 1 Imports, Tommy Hilfiger and Wachovia.

For more information about Customer Communications Group, visit www.customer.com or contact Lane Ware, Senior Vice President of Consulting and Account Management, Customer Communications Group, 12600 West Cedar Drive, Denver, CO 80228; (303) 986-3000; (800) 525-0313; Fax (303) 989-4805; or lane@customer.com.