Take My Dermablend®, Please!

NeoStrata launches product exchange program and reports clinical study documenting consumer preference of CoverBlend® by Exuviance vs. Dermablend

NeoStrata launches product exchange program and reports clinical study documenting consumer preference of CoverBlend® by Exuviance vs. Dermablend

PRINCETON, N.J. ---- Buoyed by the results of a clinical study which confirmed that 85% of Dermablend users preferred CoverBlend by Exuviance, the NeoStrata Company, Inc. has launched a Dermablend® product exchange program. Encouraging Dermablend users to experience first hand the advantages of CoverBlends concealing cosmetic line, NeoStrata will exchange by mail any Dermablend product -- empty or full -- with a free, full-sized CoverBlend replacement product through September 30, 2002. Offer is limited to one exchange per household.

According to Lynda Farrington Wilson, vice president, U.S. Market Development at NeoStrata, Inc., a research-based dermatological company dedicated to improving lives through discovery, exchange participants will immediately recognize the benefits of using CoverBlend -- many of which are now confirmed by clinical study results. Say goodbye to waxy, mineral-oil thick stage makeup," states Ms. Wilson. Welcome CoverBlends highly opaque, smudge-resistant, light-reflecting, natural-looking crème makeup. With CoverBlend Concealing products, there is no melting down or setting powder needed, and they are suitable for even the most sensitive skin."

The Neostrata Pinch Recoil Study*, conducted April 16, 2001 through May 8, 2001, involved 20 participants ages 18-70 to determine the recoil time (flexibility/elasticity) of the skin after pinching the back of the hands following the application of a corrective makeup, CoverBlend, in comparison to a benchmark corrective cosmetic, Dermablend.

Researchers reported that the recoil time for Dermablend was significantly higher than CoverBlend four hours post product application, leading to the conclusion that the skin is more flexible and elastic after use of CoverBlend.

Formulated to conceal and correct all types of visible skin imperfections -- from minor flaws to major discolorations -- CoverBlend Concealing treatments provide anti-aging benefits, antioxidant properties, intense moisturization and broad-spectrum SPF sunscreen protection.

CoverBlend is compatible with active lifestyles: it is easy to use, highly opaque, waterproof and smudgeproof, provides all-day wear and broad-spectrum sunscreen protection from the suns burning and aging rays. Formulated with the exclusive, patented Polyhydroxy, Gluconolactone, CoverBlend conceals while it reduces the appearance of fine lines and wrinkles; evens pigmentation; refines skin texture; minimizes pores; improves skin color and clarity; and reveals healthy, glowing skin. It contains a unique PHA which is a natural antioxidant, cell nutrient, and provides moisturization.

To join the Dermablend Exchange Program, Dermablend users should send the exchange product (empty or full) with their name and address to: Take My Dermablend, c/o NeoStrata, 4 Research Way, Princeton, N.J. 08540. In turn, NeoStrata will send a free, full-sized CoverBlend Concealing treatment replacement via mail. (CoverBlend products are shipped to U.S. destinations only.) The Take My Dermablend Exchange will continue through September 30, 2002, with requests postmarked by midnight.

Ms. Wilson is the author of Celebrate Me! -- a childrens book written especially for those youngsters living with visible skin conditions, such as vascular birthmarks (e.g. port wine stains), Vitiligo, scars, burns, and severe acne. NeoStrata distributes Celebrate Me! free of charge at 1-800-225-9411or via www.neostrata.com or www.coverblend.com or via e-mail at book@neostrata.com.

*Statistical results of the Pinch Recoil study are available upon request.

About NeoStrata

NeoStrata Company, Inc. is a research-based dermatological company dedicated to the advancement of skin care and dermatological treatments. It is the medical communitys internationally recognized leader in developing Alpha Hydroxyacid technology and formulations. NeoStrata markets CoverBlend by Exuviance -- a breakthrough line of medically developed, prestige concealing treatment cosmetics with exclusive, proven, patented technology. CoverBlend by Exuviance has been medically developed to conceal and correct all types of visible skin imperfections -- from minor flaws to major discolorations -- while providing anti-aging treatment and broad-spectrum sunscreen protection. CoverBlend is one type of non-surgical option for children and adults who choose to conceal their very special mark" and reveal it in their own time.

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