New York City's Town, 60 Thompson and Balthazar Ignite The Plum Trend

New York's hot spots ignite their restaurants with the latest German plum liqueur, Graf's Frankische Pflaume. Bar chef Albert Trummer shows how it's done!

We are all by now familiar with cocktails like the Mojito and the Cosmopolitan, which revolutionized the New York City social scene. New York is leading the public in becoming a more sophisticated consumer and rediscovering the artistry of cocktail making by an elite wave of Bar Chefs, once known as bartenders.

Among these renown Bar Chefs is Albert Trummer at one of New Yorks hottest restaurants Town. He holds many secrets to his success. Recently he has discovered his newest inspiration, Gräfs Fränkische Pflaume, also known in the industry as Pflaume. Pflaume is Germanys leading Franconian plum liqueur. Albert does not hesitate when it comes to Pflaume, because like all of his unique cocktails, Pflaume is 100% natural and is categorized as a non-pretentious top shelf" liqueur. Through the unveiling of this well kept secret, it has begun a plum mania throughout the city. Alberts favorite creation is a Plum Town. The main ingredients are Pflaume and meddled blueberries. The rest is still a secret.

Pflaume complements already existing cocktails. New York Citys hot spots including Balthazar and 60 Thompson are adapting Pflaume into their cosmopolitans (Plosmo), martinis (Plumtini), and champagne (Plum Royal) as a flavor energizer. Plum Paradise (Pflaume, grapefruit, cranberry with vodka optional) is the hottest new summer sensation, replacing those old school" Cranberry Vodkas and Screwdrivers. The chameleonic personality of Pflaume allows for it to lend itself across the board, revamping these old timers" for a new trendy and sophisticated clientele.

As for the breakdown for this chic and trend setting summer in New York, the fashionistas will be enjoying Plum Royals and Plosmos. The refined Wall Street boys will take a Plumtini or Pflaume straight up. The Born-again-hippies" will experiment with a Plum Sakatini. Those ecstatic diet fiends will submerge themselves in Plum Paradise. And those who think they have been everywhere and seen it all will find themselves hanging out at Town enjoying Albert Trummers Plum Town.