YELLOWBRICK SOLUTIONS, INC. AND INSIGHT ARCHITECTS ANNOUNCE RESELLER PARTNERSHIP

YellowBrick Solutions, Inc., an innovator in marketing automation solutions, today announced a Reselling Partnership with Boston-based Insight Architects. The partnership will combine Insight Architects marketing services and data management solutions with YellowBrick Solutions Visitant Experience Manager marketing automation software. Insight Architects will provide end-to-end system integration for the Visitant Experience Manager suite.

Alliance to Deliver Dynamic Marketing Automation and Critical High Performance Data Solutions for Profitable Customer Relationships

Research Triangle Park, North Carolina - June 5, 2002 - YellowBrick Solutions, Inc., an innovator in marketing automation solutions, today announced a Reselling Partnership with Boston-based Insight Architects. The partnership will combine Insight Architects marketing services and data management solutions with YellowBrick Solutions Visitant Experience Manager marketing automation software. Insight Architects will provide end-to-end system integration for the Visitant Experience Manager suite.

Insight Architects helps clients drive value with customer and prospect data. The addition of the Visitant Experience Manager offers their customers an open platform for capturing, managing, measuring and optimizing sophisticated, multi-channel customer interactions.

YellowBrick and Insight Architects will deliver integrated data and marketing optimization solutions aimed at transforming how companies market, sell and serve their customers. As a result, clients will have the tools necessary to improve customer acquisition and retention efforts, better performance, faster implementation, and higher profitability leading to an increased return on investment (ROI).

The Visitant Experience Manager provides the perfect interface for the Marketer to derive value from their data managed with our Relationship Foundation solution," said Greg Kaufmann, President, Insight Architects, Inc. Visitant is at the forefront of the next generation of Relationship Management. The YellowBrick solution delivers what the market craves: a real-time, complete context view of their most valuable asset -- their customers. Visitant presents a powerful package of segmentation analytics, complete touch-point integration, drag and drop campaign creation, and real-time campaign monitoring. We believe Visitant will greatly empower our clients in ways that were not previously possible."

Selecting the right partner for systems integration and implementation is particularly crucial for CRM and Marketing Automation applications, as these implementations expand past systems and into company infrastructure," said Bob Hostetler, President, YellowBrick Solutions. Insight Architects will provide our joint clients with a unique combination of data management, project and CRM implementation experience, exceeding client expectations and successfully transferring the knowledge necessary to allow the client to independently maintain their system in the future."

About YellowBrick Solutions
YellowBrick Solutions delivers software to manage 1:1 marketing automation. Enabling businesses to develop positive customer relationships through all points of contact, ultimately increasing customer satisfaction, loyalty and acquisition. Our software is an easy-to-use tool designed specifically for marketers and business users. This cost-effective solution provides campaign management functionality that includes TRUE multi-channel integration, REAL, real-time access and the ability to leverage existing technology (infrastructure and dbases). All of this translates into a powerfully consistent view of each customer.

Yellowbrick is headquartered in Research Triangle Park, NC. More information is available by calling 877-806-8142 or on the web at www.yellowbricksolutions.com.

About Insight Architects

INSIGHTARCHITECTS are system integrators with over 15 years experience in database marketing. We specialize in analytic solutions to complex customer relationship and supply chain management issues. Our solutions connect enterprise decision makers to customer and supplier touch-points and empower them with insight and business intelligence delivered via webs of information.

Our mission is to impart the highest quality, highest performance solutions to the client. By working side by side with the clients staff, we ensure that full knowledge transfer is realized and the client fully owns the solution. Our intention is to transform the ability of the clients team.

Insight Architects is headquartered in Boston, MA. More information is available by calling 617-262-6555 or on the web at www.insight-architects.com.