DiversityInc.com Career Center Announces Strategic Partnership with Minneapolis Star Tribune Alliance offers classified advertisers greater exposure to diverse markets

Beginning June 9, advertisers who purchase an online Employment Classified package from Star Tribune will be able to run their ads on the DiversityInc.com Career Center channel http://www.Diversityinc.com/careers for seven days, Sunday through Saturday.

Minnesota companies seeking to recruit a more diverse workforce will soon have a cost-effective online tool available. Beginning June 9, advertisers who purchase an online Employment Classified package from Star Tribune will be able to run their ads on the DiversityInc.com Career Center channel http://www.Diversityinc.com/careers for seven days, Sunday through Saturday. This marks the first time a major U.S. newspaper has partnered with a multicultural recruitment Web site to cross-post career opportunities.

The DiversityInc.com Career Center is the largest diversity-focused recruitment enterprise on the Internet, serving as many or more diverse professionals than any other recruitment site on the Web. It offers clients and candidates alike the ability to post résumés and set up electronic job and résumé screening tools. Classified advertisers will gain access to one of the highest concentrations of diverse professionals online; more than 91 percent of DiversityInc.coms readers have a four-year college degree, and more than two-thirds are women.

This is an important step in helping both employers and diverse job candidates get together. The Star Tribune has long been a supporter of diverse markets and this partnership leverages that commitment to help its customers," said Carl Braun, president of DiversityInc.com Careers.

In todays environment, organizations committed to diversity recruiting initiatives have a strategic advantage," said Jamie Flaws, assistant director of Employment Services for Star Tribune. We are happy to bring this affordable and efficient opportunity to our customers."

About DiversityInc.com
DiversityInc.com is the online trade publication for diversity. Its mission is to provide education and clarity on the business benefits of diversity by positioning diversity as a strategic business opportunity. Its audience includes influential thought leaders ranging from CEOs and human resources managers to business owners, diversity champions and job applicants. DiversityInc.com was founded in 1998, has no outside investors and is profitable. The parent company, Allegiant Media, was founded in 1993.

About Star Tribune
The Star Tribune Company, a news and information company serving the Minneapolis/St. Paul area, is a subsidiary of The McClatchy Company of Sacramento, Calif. (NYSE:MNI). The Star Tribune newspaper, one of the top 20 largest newspapers in the nation, with a daily circulation of 405,459 and a Sunday circulation of 669,290 (per Audit Bureau of Circulation report 03/02). The companys Web site, www.startribune.com, is the most frequently used local news and information service for the Twin Cities market, with more than 40 million page views per month.

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