Mobileway to provide premium SMS for Shazam mobile music service

Shazam appoints Mobileway for launch

Shazam appoints Mobileway for launch

Shazam Entertainment, the mobile music recognition company, today announced that it has appointed Mobileway, a world leader in managing and monetizing mobile data transactions, to provide Shazam with a premium SMS solution. Mobileway will manage SMS front-line connectivity to all four major mobile operators in the UK for Shazams service at launch this Summer.

Shazam has developed the world's first-ever real-time song identification service that works anywhere. When users hear a song they like they simply dial Shazams four-digit number from their mobile, let their phones listen along to the music for 15 seconds, and immediately learn the name of the song and the artist via SMS. The company has developed a break-through technology in audio pattern recognition to enable this service, for which six patents have been filed.

Chris Barton, CEO and founder of Shazam, commented: We are very excited about working with Mobileway and selected the company because of their knowledge of the premium SMS space together with their willingness to understand and work closely with a start-up like Shazam. Mobileway has enabled us to provide a quality SMS service to our users very young in our life cycle which is critical to the success of our launch. Going forward, MobileWays superior international coverage including access to operators across Europe and the US is vital when we look to other markets to launch the Shazam service."

Bernadette Lyons, Managing Director for Mobileway in the UK commented: Having built up a legacy of bilateral agreements with the Worlds major network operators over the past two years for push SMS, we are in an ideal position to embrace the enormous interest which has been shown since revenue sharing has taken off in UK and other parts of Europe and Asia Pacific. This now accounts for a significant part of operators revenues and in partnering with exciting companies such as Shazam to provide compelling content ensures that we can assist operators in growing the levels of mobile data traffic and provide mobile users with the kind of services they want to have on their mobile phones."

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About Shazam

Shazam is a music technology and services company focused on serving mobile operators around the world. Shazams flagship product allows mobile operators to offer a music recognition service to all of their customers without requiring upgrade in handsets or networks. When users hear a song they like the following steps are taken
-   they simply call Shazam by dialing a four-digit number from their mobile
-   let their phones listen along to the music for 15 seconds
-   immediately learn the name of the song and the artist via text message
-   the user can then select from an array of options to interact with the song

For further information on Shazam please contact:
Paola Dos Santos, Mantra PR
T: 020 7072 2310         
E: psantos@mantra-pr.com      

Lisa Meakin, Mantra PR
T: 020 7072 2307
E: lmeakin@mantra-pr.com

Mobileway is a trademark of Mobileway Inc. The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

About Mobileway
Mobileway is the leader in managing mobile transactions across the globe. With direct connections to 88 mobile carriers, Mobileway has unrivalled reach to 90% of mobile users throughout the World, guaranteeing cost effective, secure deployment of mobile applications to professional and personal mobile users.

By expanding the reach of lifestyle services such as instant messaging, infotainment, mobile marketing, m-commerce and enterprise applications, Mobileway increases the value of mobile data for operators, content providers and corporations alike.

Incorporated in Delaware USA, Mobileway has offices located throughout Europe, Asia and the United States. Additional news and information about the company is available at www.Mobileway.com.

For more information about Mobileway contact:

Liz Attenburrow
PR Manager
Mobileway
Tel: +44 207 357 9044
mailto:Elizabeth.attenburrow@Mobileway.com

Stephanie de Labriolle
Director of Marketing
Mobileway
Tel: +33 1 41 44 95 82
mailto:Stephanie.delabriolle@Mobileway.com

PR Agency
Billy Hamilton Stent
Octopus Communications
Tel: +44 1753 672 755
mailto:billy@octopus-comms.net

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