PR Book for Businesses, Non-Profits, Students Available Online at www.ALLPRISLOCAL.com

New 275-page PR guidebook from Future Now Publishing for small businesses, non-profits and college students available online in hardcopy or electronic download at www.ALLPRISLOCAL.com.

"All PR is Local", a 275-page guidebook written for small businesses, non-profit organizations, students and public relations professionals, has been launched online at www.ALLPRISLOCAL.com by Future Now Publishing and author Jack J. Prather, founder of the award-winning Prather Group.

The local PR niche has been largely overlooked because most professionals write only about national corporations or entities," Prather explains. The same basic methodologies apply even though the scope and budget may vary greatly, whether the mission is to gain publicity, resolve a crisis, provide marketing support, build an image, establish credibility or provide counsel to a client."

The instructions cover tactics and techniques, with examples of action plans, proposals and case profiles. The book also explains how business owners or directors of non-profits can do their own PR, form an in-house agency that can save up to 17 percent in ad placement costs or work with an agency. It features 25 custom PR forms that help simplify the implementation of PR programs.

Prather has consulted since 1972 with such diverse clients as the 1993 winner of the Malcolm Baldrige National Quality Award presented by President Clinton in Washington D.C., Playboy Clubs Inc. for 10 years, and dozens of small businesses, healthcare entities, manufacturers, professional firms and non-profits. He has won the National Communicator Award of Distinction, honors for advertising, marketing, freelance writing and poetry, and Best Column in All Divisions from the New Jersey Press Association.

Tammie Horsfield, former executive of the New Jersey Association of Chambers of Commerce said, Businesses can greatly benefit from Jack Prathers guidelines, whether they do their own PR or work with an agency."

Dr. Bruce Chadwick, associate professor of communications at New Jersey City University and noted author of 21 books including the highly acclaimed The Reel Civil War, described the guidebook as Jam-packed with information, analyses and tips. Its strength is telling how public relations works. The personalized stories are at the heart of the book. It is excellent and I enjoyed it very much."

Dr. Bradley Gottfried, president of Sussex County Community College (NJ) and author of two books commented, This book offers a comprehensive approach to public relations that can be effective at any educational or business level."

The book may be ordered in hardcopy ($43 inclusive) or electronic download ($38) online at www.allprislocal.com. Or, mail check or credit card information to: All PR is Local, c/o The Prather Group, PO Box 3087, Newton, NJ 07860-3087.

The website will soon feature a Mini-Magazine for practitioners who will be paid and credited for their accepted submissions, and a PR Shoppers Mall" with links to book publishers, office supply companies and providers of PR and communications services and products, as well as creative items.

For further information contact The Prather Group at 973-300-0665 or e-mail Prathergroup@aol.com.

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