RED DOOR INTERACTIVE SIGNS ALLIANCE LUMBER -- San Diego-based firm will engineer interactive presence for lumber company servicing builders throughout the West --

Red Door Interactive, based in San Diego, CA has been selected to maintain and cultivate an Internet presence for Phoenix-based Alliance Lumber, A Crown Pacific Company (NYSE:CRO).

Red Door Interactive, a provider of Internet presence management services, today announced that it has signed a contract with Alliance Lumber, a Crown Pacific Company (NYSE: CRO). The relationship will enable the Phoenix-based lumber company to leverage its existing and future Internet presence to better serve its customer base of professional builders throughout the Western United States.
Red Door will analyze and cultivate Alliance Lumbers interactive presence, while providing day-to-day management of its Web site to ensure accurate product listings and messaging.
"This is a must-do for Alliance Lumber. We want our Web site to be reflective of who we are as a continually evolving company. Our Web site needs to complement our offline strengths of communicating to our customers, adapting to our environment and satisfying builders; the Internet is a logical piece of that equation," said Norb Edwardsen, general manager for Alliance Lumber.
Reid Carr, president of Red Door, said, "what we are trying to do for Alliance is to make the Internet an easy part of its business. It is obvious that Alliance is meticulous when it comes to serving customers, and its Web site is becoming more important. Red Door intends to provide simple answers to the question: How can we leverage the Internet to better serve customers? Well start with ensuring the site is current, then making activities within the organization faster and more efficient."

About Red Door
Red Door Interactive Inc., headquartered in San Diego, helps companies to do business better by taking advantage of available Internet technology to create efficiencies, attract new prospects and satisfy customers needs. Red Door develops and implements strategic service plans that support revenue and customer retention goals using web site development and maintenance, site optimization, business process automation, user tracking, and online advertising. Clients include Toshibas Network Products Division, Ecruos, Ensemble Communications and Screaming Packets Broadcasting. Find out more about Red Door Interactive at www.reddoor.biz or call 619.398.2670.