The Casey Group Launches Initiative to Enhance Customers CRM Experiences

In an effort to help its clients derive business value from todays advanced software solutions, The Casey Group, Inc. at the New Jersey Technology Showcase today announced that it has launched an initiative that will apply proven business-driven IT management practices to support the implementation, integration, and maintenance of Customer Relationship Management (CRM) tools.

For Immediate Release

Contact:

David Cheung
Camarès Communications
(201) 493-0855 ext. 40
dcheung@camares.com

Bill Casey
Vice President of Sales and Marketing
The Casey Group
(973) 299-4702
bcasey@caseygrp.com

The Casey Group Launches Initiative to Enhance
Customers CRM Experiences

Initiative leverages IT management expertise to increase CRM accessibility, improve integration and support

Somerset, NJ (June 13, 2002) -- In an effort to help its clients derive business value from todays advanced software solutions, The Casey Group, Inc. at the New Jersey Technology Showcase today announced that it has launched an initiative that will apply proven business-driven IT management practices to support the implementation, integration, and maintenance of Customer Relationship Management (CRM) tools.

The Casey Group, an experienced provider of IT planning, development and outsourcing solutions to Fortune 500 and mid-sized companies, has launched this initiative in response to the business communities well-documented challenges with CRM solutions. Companies traditionally purchase CRM tools as part of their overall business strategies. Too often, they lack the capability to properly integrate CRM solutions into their existing software portfolio and legacy applications.

Or, companies often do successfully integrate CRM solutions only to find that they are not achieving expected returns on their investment. This challenge occurs when companies are unable to optimize their business processes in order to take advantage of their CRM softwares functionality, or they can not effectively maintain their softwares performance on a day-to-day basis. In all cases, according to The Casey Group, a strong focus on IT planning and management capabilities is necessary to ensure that CRM solutions succeed and provide the expected bottom-line benefits.

"Companies that adopt CRM solutions make a far-too-common mistake: they view the whole implementation and support process as only a technology issue and not one that affects business processes as well," said Rich Casey, President and CEO of The Casey Group. "When the focus on business processes is divorced from the IT/technology component of the equation, you have an unfortunate situation that exists today: CRM solutions are portrayed as though they failed -- as if the CRM boom was just another Internet bubble-like trend that is also collapsing."

"The Casey Groups initiative takes CRM solutions to the next level. Were going to ensure that our clients fully integrate any CRM package into their business. Our initiative will ensure that CRM is accessible -- and viable -- for businesses regardless of size or industry. The Casey Group is well-suited to take on this challenge. For more than a decade, weve been helping our clients develop advanced applications that enhance the way they do business. We can take our deep experience with IT planning and management and apply it to ensure that any available CRM software package will provide business-driven value," said Casey.

As part of this initiative, The Casey Group is planning to build several partnerships with leading providers of CRM resources. These partnerships will enable CRM vendors to focus on product development and customer service, while The Casey Group focuses on seamlessly integrating and implementing their CRM package. The Casey Group is planning to make its first partnership announcement later this month.

About The Casey Group
Richard P. Casey, President/CEO of The Casey Group has been listening carefully and responding to business clients needs for more than 20 years. In 1989 he founded The Casey Group with a mission to deliver value-driven IT services to customers through enduring relationships based on competency, respect, and fairness. To that end, he has assembled a team of senior-level professionals with vast, real-life experience in both IT and business management. The Casey Group is practical, reliable, and flexible, delivering personal service with a high degree of determination combined with proven capabilities.

The Casey Group is headquartered in Parsippany, NJ. For media relations information, contact David Cheung, Camarès Communications, at (201) 493-0855 ext. 40, or dcheung@camares.com. For more information about The Casey Groups services, visit www.caseygrp.com, or contact Bill Casey at (973) 299-4702 or bcasey@caseygrp.com.

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